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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

395 stories by Mark Keast

PENN Entertainment Launches Stand-Alone iCasino App

theScore Casino launches in Ontario Online casino dominates Ontario igaming market PENN Entertainment, looking to build on the strength of their theScore BET brand in Ontario, an igaming market dominated by digital casino, today announced the launch of a stand-alone iCasino App....

Mark Keast April 7, 2025

PENN VP: March Madness an Ideal Time to Push ESPN BET Model

ESPN BET has been struggling to gain traction in U.S. market PENN’s theScore BET well established in regulated Ontario market ESPN BET looks to emulate theScore BET model Negative business news and analyst takes on the future of ESPN Bet and theScore...

Mark Keast April 7, 2025

Brian Christopher Unveils New World Cruise Slot Game

YouTube slot influencer Brian Christopher has launched his latest slot, in tandem with Gaming Arts, called World Cruise, and if early reviews are any indication, he thinks he has something that will resonate with casino players. World Premier of Brian Christopher’s New...

Mark Keast April 6, 2025
theScore

Ontario Online Gambling Market Celebrates Three-Year Anniversary

49 licensed igaming operators live in Ontario at the 3-year mark $1.1 billion in cash wagers April 2022 $7.1 billion in February 2025 The number of operators in Ontario’s regulated igaming market has slipped under 50 (49), with the number of gaming...

Mark Keast April 4, 2025

MLB Betting: Torpedo Bats, Judge, and Yankee Home Runs Dominate Narrative

Yankees smash 22 home runs through six games Torpedo bats dominate narrative so far this season Aaron Judge leads by far in AL MVP odds One week into the new Major Baseball Season and the dominant narrative remains Aaron Judge, the New...

Mark Keast April 4, 2025

Lunar New Year Lotto Ticket Turns Into $60 Million Windfall

5 co-workers from Toronto rang in the Lunar New Year in style after winning a CA$60 million jackpot Each winner will take home CA$12 million Five co-workers from across Toronto partnered up to buy a LOTTO MAX ticket during the recent Lunar...

Mark Keast April 4, 2025
Canadian COVID casinos

Union and Caesars Windsor Agree to Tentative Deal

Deal reached late last night Union members set to ratify in the next few days Union had been pushing for a three-year contract The union representing over 1,400 workers at Caesars Windsor has reached a deal with management to avert a strike....

Mark Keast April 3, 2025

MLB Players Sign Licensing Agreement with PENN

Deal allows rights to use MLB player images and names on platforms Deal impacts ESPN BET and theScore BET in Canada More fan-focused betting experiences MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners today...

Mark Keast April 2, 2025
Canadian COVID casinos

Union ‘Confident’ Deal Will Get Done with Caesars Windsor

Workers pushing for new 3-year contract with Caesars Windsor   Deadline for new deal set for 11:59 p.m. tonight or strike will follow Increase in salaries at the core of worker demands A spokesperson for the union representing over 1,400 workers at Caesars...

Mark Keast April 2, 2025

Carney-Led Liberals Vault Ahead of Poilievre’s Conservatives in Canadian Election Betting

Trump tariffs? Prediction markets show Liberals far ahead CBC story this morning highlights disgruntlement in Conservative party camp Sportsbook odds lean in favour of the Liberals If the prediction markets are any indication this morning, the Mark Carney-led Liberals, particularly after a phone...

Mark Keast March 30, 2025