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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

369 stories by Mark Keast

Soft2Bet Announces Multiyear Sports Betting Partnership with CFL

Soft2Bet's ToonieBet named Official Sports Betting and Casino Partner of the CFL Multiyear deal gives ToonieBet access to CFL data and stats to boost in-game wagering and futures Soft2Bet’s ToonieBet is the latest to join forces with the Canadian Football League, named...

Mark Keast July 10, 2025

TAPPP and BetMGM Launch Sportsbook-Branded Gift Cards in Ontario

BetMGM igaming gift cards available at 2,500 retail locations in Ontario Gift cards an industry first for Canada BetMGM has become the first igaming operator in Canada to offer branded retail gift cards for sports betting and online casino enthusiasts. 99% Redemption...

Mark Keast July 8, 2025

AGCO Signs Off on MIXI’s Takeover Bid for PointsBet

Betr and MIXI are still scrapping over ownership of PointsBet MIXI would retain PointsBet Canada if successful with its takeover bid The Alcohol and Gaming Commission of Ontario (AGC), the regulator for iGaming in the province, has signed off on MIXI’s proposed...

Mark Keast July 8, 2025

McGregor Says He’s Interested in Fighting at Trump’s UFC Event

Trump plans UFC event in front of 25,000 on White House lawn in 2026 UFC heavyweight Jon Jones hints at comeback McGregor hints at fighting at Trump event Conor McGregor has come out on X and said he’s interested in fighting at...

Mark Keast July 5, 2025

Bragg Expands U.S. Footprint With Fanatics Deal

Fanatics deal part of Bragg expansion efforts into U.S. market Exclusive access to Bragg proprietary content Online casino content includes proprietary titles Atomic Slot Lab, Wild Streak Gaming Toronto-based Bragg Gaming Group announced the further expansion of its U.S. footprint, launching its...

Mark Keast July 4, 2025

Manitoba Judge Bans Bodog from Province

Court slapped injunction against Bodog last month Judge orders offshore online casino to cease all operations and advertising the province PlayNow is the only legal and regulated multi-product online gaming website in Manitoba A Manitoba judge has issued written reasons why he...

Mark Keast July 4, 2025

Trump’s Bringing UFC to the White House in 2026

Live UFC event in 2026 to mark America's 250th birthday  Trump a big UFC supporter Sportsbook trader expects "above-average" business U.S. President Donald Trump has a been a front row regular at UFC fights, most recently at UFC 316 in New Jersey...

Mark Keast July 4, 2025

Report: NBA’s Beasley Had Financial Issues; MLB Investigating Pitcher for Gambling

Beasley under federal probe for gambling allegations  New media reports detail financial challenges MLB pitcher Ortiz on leave while being investigated for gambling allegations  NBA free agent Malik Beasley, under investigation in a federal gambling probe, was dealing with financial issues, struggling to...

Mark Keast July 3, 2025

Here’s What You Need to Know About the New Hard Rock Hotel & Casino Ottawa

New gaming space features 1,500 slot machines and 40 table games  New hotel and casino in Ottawa opens its doors on Thursday Questions remain about Hard Rock digital iGaming license for Ontario The CA$350 million Hard Rock Hotel & Casino Ottawa opens...

Mark Keast July 3, 2025

Rivalry Reports Declines in Revenue and Operating Costs for FY 2024

Rivalry reports revenues of USD $13.6 million for FY 2024  Company restructuring began in mid 2024 Company points to 40% increase in new first-time depositors since January 2025 Toronto-based Rivalry Corp. released its full-year 2024 financial results today, showing declines in both revenue...

Mark Keast July 2, 2025