Atlantic City Casinos Unite to Support Breast Cancer Awareness Month
Posted on: October 3, 2025, 03:14h.
Last updated on: October 3, 2025, 09:21h.
- October is Breast Cancer Awareness Month
- Atlantic City casinos are recognizing the initiative in various ways
October is Breast Cancer Awareness Month, and the nine casinos in Atlantic City are uniting in support of the annual initiative that supports research and the early detection of the disease.
Since its founding in 1985 through a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries, today AstraZeneca, October has served as the national month to raise awareness regarding breast cancer. Atlantic City casinos are once again recognizing the month through a series of initiatives.
Breast cancer impacts families in every community, but thanks to advances in detection and treatment, survival rates continue to rise. Each October during Breast Cancer Awareness Month, Atlantic City casinos stand united with our employees, guests, and the greater community to raise awareness and shine a light on this important cause,” said Mark Giannantonio, president of the Casino Association of New Jersey (CANJ) and Resorts Casino Hotel.
“Atlantic City casinos remain committed to supporting groundbreaking research, promoting early detection, and ensuring care for all those impacted by this disease,” Giannantonio added.
Pink Lights
Throughout the month, Atlantic City casinos will display pink lights atop their hotel towers and on their facades.
The color pink is associated with breast cancer awareness. In 1991, the Susan G. Komen Race for the Cure began distributing pink ribbons to participants. Pink is also seen as a feminine and compassionate color.
Borgata, Caesars Entertainment’s three properties (Caesars, Harrah’s, and Tropicana), Ocean, Hard Rock, and Resorts all plan to light up their properties pink. At Golden Nugget, male staffers will wear pink and compete with one another to raise the most money for breast cancer research.
Hard Rock is selling a pink-colored cocktail all month long, with a portion of the drink’s proceeds supporting breast cancer. Caesars is running a similar pink cocktail special and has committed $1 of every drink sold to the American Cancer Society’s Men Wear Pink campaign. Resorts is also offering a pink cosmopolitan, with proceeds benefitting the American Cancer Society.
Golden Nugget says donated gaming vouchers will be given to Making Strides Against Breast Cancer. Resorts is donating its voucher buckets to the Men Wear Pink initiative of Greater Philadelphia.
Borgata and Caesars properties are additionally offering free on-site mammogram screenings for team members.
For a complete list of all Atlantic City casino breast cancer awareness activities, click here.
Breast Cancer Statistics
Among the most funded cancers, breast cancer is the most common cancer in women in the United States, except for skin cancers. Breast cancer accounts for about 30% of all new female cancers each year, the American Cancer Society says.
The organization says there are more than four million breast cancer survivors in the US, inclusive of current patients and those who have completed treatment.
The five-year survival rate for localized breast cancer, the lowest grade on the SEER (Surveillance, Epidemiology, and End Results) scale, is better than 99%. The five-year survival rate for a Distant SEER diagnosis, meaning the cancer has spread to distant parts of the body such as the lungs, liver, or bones, is just 32%.
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