Primm Valley Casino Reopens After Taking a Moment
Things looked bleak for the Vegas-adjacent Primm Valley Resort & Casino. The previous operator, Affinity Interactive, bailed. Everything shut down, including the beloved Primm Valley Lottery Store.
Enter Terrible’s to save the day.
Terrible’s, owned by the Herbst family, took over operations from Affinity Interactive and reopened Primm Valley on July 22, 2026, after 17 days of closure, a period of pure torture for the roughly two dozen frequent visitors to the dying Primm Valley Resort & Casino.
Primm Valley Casino is one of three casinos in Primm, about 40 miles south of Las Vegas. The other two casinos are, or were, Buffalo Bill’s and Whiskey Pete’s. The others closed some time ago, and it was not because they couldn’t handle the massive amount of business.
Buffalo Bill’s sometimes opens for special events, so there’s that.
The crown jewel of Primm, though, is Primm Valley Casino. It’s back with 422 slot machines (no table games), 250 hotel rooms, a William Hill sportsbook, 24-hour cafe (The Diner Express) and Pete’s Steakhouse (open Fridays and Saturdays).
A big change since the return of Primm Valley Casino? Resort fees have been eliminated. Let the flood of revenue begin!
Terrible’s says it plans to restore more amenities and entertainment.
Props to this fearless company for staving off the inevitable. Quite a few folks were going to lose their jobs. Honestly, they need to continue to formulate a backup plan.
As we’ve written previously, Primm Valley and its casinos were of a different time, and there’s no going back, no matter what amenities are offered.
Cheap flights and more tribal casinos in Southern California have made Primm obsolete.
A lottery store isn’t going to sustain an entire casino resort.
On the bright side, the bullet-riddled Bonnie and Clyde is now on display at Primm Valley Casino. According to the official Web site, “See the authentic bullet-riddled Ford V-8 that the infamous duo Bonnie Parker and Clyde Barrow were in when police gunned them down in Louisiana in 1934.”
Just like Bonnie and Clyde’s car, Terrible’s business plan for Primm has some holes in it, but we wish them all the best.
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