Downtown’s Las Vegas Club Tries New Advertising Strategy

Downtown’s Las Vegas Club Hotel & Casino is testing a new advertising strategy, as evidenced by the strikingly honest billboard, below.

Las Vegas Club billboard
In the casino business, fortune favors the bold.

The Las Vegas Club has taken some public relations hits in recent months, but the classic casino is fighting back with what appears to be a substantial investment in a new image campaign.

Casino officials declined comment, but a representative of the casino’s creative agency, under conditions of anonymity, stated, “We got nothin’.”