Robinhood Adds Bespoke NFL Parlays to Prediction Markets Menu
Posted on: January 16, 2026, 11:13h.
Last updated on: January 16, 2026, 11:20h.
- The brokerage house will allow prediction market clients to build their own NFL parlays
- Like other prediction market operators, Robinhood calls these “combos”
- Company previewed the offering at its December YES/NO event
Robinhood Markets (NASDAQ: HOOD) announced Friday that it’s allowing prediction market clients to build their own NFL parlays. Just don’t call those bets parlays.
With the brokerage firm’s new “Custom Combos” feature, eligible clients can combine up to 10 legs in a single wager on an NFL game. So the new sports derivatives appear to be akin to same-game parlays, or multileg bets involving one game.
Such wagers are increasingly popular with recreational bettors and have been growth drivers for traditional sportsbooks. Robinhood clients who are eligible for prediction markets trading can integrate event contracts such as sides, totals, and player propositions into their “combos.”
For example, ahead of this weekend’s matchups, customers could create a combo that has Buffalo to win, Josh Allen to score a TD, and Bo Nix to throw for over 200 yards (and more), all in one contract. To payout, all contracts have to be correct,” according to a Robinhood representative.
The company made the announcement the day before the start of the NFL divisional round, which brings four games on the weekend slate, potentially stirring strong interest in the new offering.
Robinhood Needs to Get Parlay Pricing Right
The union of prediction markets and sports derivatives ramped up in earnest this football season, and if there’s one thing the industry is getting wrong, it’s pricing. Translation: it’s becoming increasingly apparent that between fees and criticized odds on prediction markets, it makes more sense for sports bettors to stick with traditional sportsbooks.
That’s not to say prediction markets won’t improve that scenario over time, but it’s possible that as more of these exchanges venture into combos/parlays, their pricing models will draw increased scrutiny because savvy bettors know parlay odds favor the house, not bettors. Some argue that anything more than a three-team parlay subjects bettors to odds that aren’t close to true odds.
How prediction markets price accumulator wagers is pertinent to clients for other reasons, not the least of which is that with each added leg, the bet’s difficulty increases while the probability of success decreases.
Additionally, parlays have negative expected value, or –EV, meaning that over the long term, most bettors who frequently use parlays will lose money.
Robinhood is a Prominent Prediction Markets Player
Last November, the financial services company said that it’s partnering with Susquehanna International Group to launch its own prediction markets platform, though it maintains partnerships with ForecastEx and Kalshi.
The following month, Robinhood held the aforementioned YES/NO event at which it detailed wider-ranging prediction market efforts, including deeper moves into sports derivatives.
Since the end of 2024, over 1 million Robinhood clients traded more than 11 billion event contracts on the platform, making prediction markets the company’s fastest-growing business in revenue terms. Some analysts project that when the US prediction markets industry matures, it will be dominated by five companies — DraftKings, FanDuel, Kalshi, Polymarket, and Robinhood.
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