PowerPlay Secures $15M in Financing to Drive Player Acquisition
Posted on: March 18, 2026, 01:19h.
Last updated on: March 18, 2026, 01:19h.
- PowerPlay looks to expand user base and strengthen brand with $15 million in financing
- PowerPlay is an online gaming and sportsbook platform licensed in Ontario
- Ontario market currently has 47 licensed operators and 81 websites
PowerPlay, a sportsbook and igaming operator licensed in Ontario, is taking what it says is a major step in its growth strategy, having secured $15 million in capital from Discerning Capital, a Las Vegas-based investment firm, and PVX Capital, headquartered in Singapore.
Client Acquisition
The capital will be used specifically to accelerate player acquisition while strengthening PowerPlay’s brand presence in Ontario’s competitive igaming market.
Discerning Capital and PVX Capital announced the financing will happen via its House Advantage Fund (HAF). The objective with the fund is to help operators with user acquisition so those companies do not have to draw funds away from operations and product investment and improvement. HAF has announced loans to support almost $150 million in ad spending over the past six months and said in a statement they intend to double that this year.
Cross-Country Expansion
“We built the House Advantage Fund specifically for operators like PowerPlay: disciplined, licensed teams operating in high-growth markets who understand how to translate marketing capital into durable, long-term player growth,” said Davis Catlin, Managing Partner at Discerning Capital.
Canada is one of the most compelling regulated iGaming opportunities in the world right now, and we are thrilled to be partnering with the entire PowerPlay team. This partnership is exactly what the House Advantage Fund was designed to deliver.”
Tech Platform Re-Launch
A year ago, PowerPlay finalized a deal with GiG Software Plc, a B2B igaming technology company, where GiG provided PowerPlay with its igaming platform, content management system, and its sportsbook, with its built-in AI tools, DataX and LogicX, and machine-learning models, to increase player acquisition and customer retention efforts.
“PowerPlay has spent the last several years building a strong foundation in Canada with a highly engaged player base and disciplined approach to growth delivering strong player value and industry-leading engagement metrics,” said Dean Serrao, CEO of PowerPlay.
Building the Brand
Partnering with Discerning Capital allows us to accelerate that momentum with a capital partner that understands the economics of regulated gaming. With this facility we can scale our marketing investment significantly while continuing to build the PowerPlay brand across Canada. As additional Canadian provinces evaluate regulated iGaming frameworks, this facility positions us to continue scaling our brand and player base across the country.”
PowerPlay was launched in 2018. The company also re-launched its app in Ontario last year, on both iOS and Android devices.
“Ontario deserves more than a one-size-fits-all app,” said Thomas Vermeulen, Marketing Director at PowerPlay, at the time. “While big operators throw money at flashy, generic products, we went the other way, listening to local players. PowerPlay is the bold alternative you can root for, proving you don’t need a billion-dollar budget to deliver a better experience.”
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