Canadian Gaming: Loto-Québec Levels Up With New Content Deal

Posted on: December 11, 2025, 10:00h. 

Last updated on: December 11, 2025, 10:11h.

Mark Keast Read More
Expertise: Canadian Gaming, iGaming, Las Vegas, Sports Betting, NFL, Boxing, UFC.
  • Loto-Québec looks to further strengthen online casino product offerings with new deal
  • Fennica Gaming is a wholly owned subsidiary of Veikkaus, Finland’s National Lottery operator
  • According to study, Quebec loses billions in GGR to the unregulated market

Loto-Québec, which offers the only platform in the province where people can legally gamble online, is up against fierce competition from the grey market, and a difference-maker in that fight comes down to the quality and variety of the online casino content offered.

Fennica Games expands its footprint in Canada, announcing a content deal with Loto-Quebec. (Image: Loto-Quebec)

During last summer’s Canadian Gaming Summit in Toronto, one panel discussion touched on something that put Quebec’s reality when talking about online gambling into sharp perspective – CA$1.97 billion in gross gaming revenue being lost to the unregulated market.

And with no political movement in sight in terms of bringing in an Ontario-style, regulated competitive model, we have the current status quo.

Grey Market Competition

The content deal Loto-Québec announced with Fennica Gaming, first reported by Canadian Gaming Business, represents another attempt by Loto-Québec to lure more players into their backyard.

Fennica Gaming is a wholly owned subsidiary of Veikkaus, Finland’s National Lottery operator. The company specializes in omnichannel games like eInstants, online casino titles, and EGMs, backed by Veikkaus’ in-house studio (over 50 creatives and more than 200 IPs). Their games are now live in 17 countries.

The deal will see Fennica launch its online casino games and eInstants into the Quebec market.

International Expansion Strategy

“Expanding into [the] Canadian market and to Québec is an important milestone for us,” said Joni Hovi, SVP of customers and marketing at Fennica Gaming. “We aim to scale rapidly and to deliver high-quality content to regulated markets. This launch reflects our commitment to long-term growth and our ability to adapt to diverse market needs.”

Hovi added that Fennica is “excited to start the mutual journey with our customer success team, to secure the right offering and successful sustainable business growth of our new friends in Canada.” 

Fennica SVP, Portfolio and Product Development Kirsi Lagus, said players in Quebec can look forward to a new type of entertainment, which they might not have seen before.

Lagus said Fennica’s game development, certification, and testing processes have all gone smoothly in the lead-up to the Quebec launch. “We worked closely with Loto-Québec to ensure compliance with local regulations and to meet the highest standards of quality. It’s a testament to the strength of Veikkaus Group’s capabilities and the agility of our teams,” he said.