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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

519 stories by Mark Keast

Bears’ Odds See Dramatic Shift: Contenders or Pretenders?

Bears surprising No. 1 seed in NFC Huge showdown Sunday with Bears in Green Bay to take on second-place Packers Super Bowl futures see Bears shift from +8000 to +3000 In an NFL season that’s seen its share of eyebrow raising stories –...

Mark Keast December 3, 2025

BC’s New Gaming Rules Crack Down on Money Laundering

New Gaming Control Act comes into force in April 2026 Province will set new policies to deter money laundering, encourage responsible gambling Provincial government creating a new independent gambling control office to regulate gambling in BC The British Columbia (BC) provincial government...

Mark Keast December 3, 2025

NHL Commissioner Says the League is All In on Prediction Markets

The NHL signed a deal with Kalshi and Polymarket in October NHL touts competitive balance across both conferences Kalshi announces $11 billion valuation One look at the NHL's Eastern Conference today and there sits the most competitive grouping of teams not seen in...

Mark Keast December 3, 2025

Show Me State Shows Up for Sports Betting

New Missouri igaming market went live midnight Dec. 1 2.6 million geolocation checks in the state in the first 24 hours More detailed analysis coming with insights from the Kansas City Chiefs' prime-time game Dec. 7 Legal sports betting opened its door officially...

Mark Keast December 2, 2025

Guardians’ Pitchers Gear Up for High-Stakes May Trial

US District Court judge sets May trial date for two Cleveland Guardians' pitchers Both pitchers charged for their alleged involvement in a gambling scheme Prosecutor says talks are taking place, but no discussion about a plea deal Two MLB pitchers accused of manipulating pitches...

Mark Keast December 2, 2025

IBIA and PFA Canada Unite to Crush Soccer Match-Fixing

IBIA and PFA Canada team up to educate soccer players on match fixing Integrity training program reached nearly 200 players and staff across all eight clubs in 2025 With pro sports, sports betting and match fixing very much in the news of...

Mark Keast December 1, 2025

Bills Surge Up NFL Power Rankings After Epic Week 13 Win

The Buffalo Bills ran for 249 yards in a romp over the Pittsburgh Steelers Rough day for bettors with several big upsets on Thanksgiving Day Patriots' QB Maye looks to polish MVP odds against lowly Giants on MNF Those watching the Buffalo Bills (8-4)...

Mark Keast December 1, 2025

Ad Ban or Bust for Canadian Senators, CGA President Says

CGA President and CEO responds to push from Canadian Senators to ban sports betting advertising New bill calling for national framework on advertising closer to becoming law CGA contends protection oversight and controls already are in place, shown in provinces like Ontario According to Canadian...

Mark Keast November 30, 2025

Is Pimblett a Viable Contender for the UFC 324 Title Shot?

UFC CEO Dana White announces title bout between Pimblett and Gaethje for UFC 324 in January Current lightweight champ Topuria announced he is stepping away from UFC for first quarter of 2026 UFC 324 winner would conceivably fight Topuria when he returns Much of...

Mark Keast November 29, 2025

NorthStar Points to Product Diversification for Q3 Revenue Growth

Q3 revenue at $6.9 million represents 4% year-over-year increase Company launches new content site aimed at better targeting a wider audience with Alberta launch on the horizon Phase 1 of new casino lobby went live in Q3, prioritizing top performing titles NorthStar Gaming Holdings Inc....

Mark Keast November 28, 2025