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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

395 stories by Mark Keast

How Big is the NFL Betting for the Marketing Team at FanDuel Canada?

NFL betting lords over all other pro sports when talking betting numbers in Ontario, depending on the operator you speak with. That’s no pearl of wisdom, saying that. A new study recently released by the Toronto-based Responsible Gambling Council (RGC) showed that...

Mark Keast February 7, 2025

Almost 50% of Ontarians Watching Sunday’s Super Bowl Will Be Betting

A quick scan of notable bets at BetMGM for Sunday’s Super Bowl shines a spotlight on some of the wildness we see this time of year. $800k Wager Stands Out The Kansas City Chiefs take on the Philadelphia Eagles in New Orleans,...

Mark Keast February 5, 2025
Kyrie Irving Luka Doncic Dallas Mavs Miss Play-In Tournament Western Conference Playoffs

Lakers Odds Shift Dramatically After Massive Doncic Trade

The sports world is still grappling with the seismic NBA trade between the Dallas Mavericks and Los Angeles Lakers over the weekend, with Luka Doncic and Anthony Davis as the centre pieces. The betting world is grappling with it as well. Odds...

Mark Keast February 3, 2025

PointsBet: Anomaly in NFL Betting Causes Net Win Dip Last Quarter

Las Vegas Strip bookmaker Johnny Avello said it best, a few weeks back – this past NFL season, with the Super Bowl this Sunday, was uneven to say the least, from a betting perspective, compared to other NFL seasons. Early in the...

Mark Keast February 3, 2025

Trader: Little Interest in Canadian Politics Betting Markets — So Far

The CBC is reporting that a licensed Ontario iGaming operator is backing off after offering bettors an opportunity to place wagers on US President Donald Trump’s talk of annexing Canada. According to the story, PowerPlay.com on Monday was offering odds on annexation,...

Mark Keast January 31, 2025

Bragg Gaming Projects Double-Digit Revenue Growth for 2025

Bragg Gaming Group, the Toronto-based iGaming content and platform technology solutions provider, announced Wednesday its preliminary unaudited results for the 2024 fiscal year (ended December 31), and projections for 2025, highlighted by a double-digit uptick in revenue. The results were “based on...

Mark Keast January 29, 2025

NorthStar Gaming Sews Up $43.4m in Debt Financing to Accelerate Growth

NorthStar Gaming Holdings Inc. announced this week that it's raised CA$43.4 million (approximately US$30 million) in long-term debt financing, in part to fuel growth initiatives. In what he describes as a "very attractive" market, Northstar Chairman and CEO Michael Moskowitz says one...

Mark Keast January 29, 2025

NFL and Responsible Gambling Council Partner Up to Educate Student Athletes

The National Football League (NFL) and Canada's Responsible Gambling Council (RGC) are joining forces to educate a group that research has shown to be more susceptible to problem gambling – student-athletes. “Student-athletes face unique pressures from academics, athletics, and the accessibility of...

Mark Keast January 28, 2025

Online Gambling Sites Linked to Fentanyl Money Laundering

Criminal organizations are using online gambling platforms and associated payment processors to launder money from fentanyl production and trafficking, according to an Operational Alert from the Financial Transactions and Reports Analysis Centre of Canada (FINTRAC). Money Laundering As observed in suspicious transaction...

Mark Keast January 27, 2025

Bills-Chiefs: Biggest Betting Game of the Year, Says Avello

The Buffalo Bills-Kansas City Chiefs Conference Championship game tomorrow will likely go down as the biggest betting game of the year for DraftKings, maybe of all time (except for Super Bowls), says Las Vegas Strip bookmaker Johnny Avello. "It's a matchup that...

Mark Keast January 25, 2025