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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

369 stories by Mark Keast

Bragg Gaming Group Announces Content Deal with Loto-Québec

Bragg enters second Canadian province Loto-Québec gets exclusive access to Bragg casino content Deal part of Bragg expansion plans Loto-Québec is looking to boost its library of online casino content after a deal announced today with Bragg Gaming Group. Bragg Goes Live in...

Mark Keast February 20, 2025

Strap On Your Helmets: USA and Canada Go At It Again Tonight in Boston

Sportsbooks expect five times the betting volume for 4 Nations Face-Off final compared to NBA Key injuries impact betting lines - USA favorites at -120 No Trump in attendance The fabulous showcase that has been the 4 Nations Face-Off wraps up Thursday evening...

Mark Keast February 20, 2025

Ontario Sportsbooks Get In On Political Betting Action

Carney betting favorite to succeed Trudeau Odds tightening between Conservatives and Liberals on federal front Provincial election has Conservatives as heavy betting favorites These are roller coaster times on the political front in Canada and BetMGM is betting on Ontarians putting their...

Mark Keast February 19, 2025

The McDonald’s of iCasino? New Betty Canada CEO on How They Will Double Revenue

USD $114 million-dollar net revenue run rate in 2024 after originally projecting USD $20 million 39,000 active players after predicting 6,600 New business model aims at making Betty the "McDonald’s of iCasino" These are bullish times at Betty, the online casino platform...

Mark Keast February 19, 2025

Big Time Betting Engagement Expected for U.S.-Canada Hockey Showdown

U.S national anthem booed Sportsbooks expect big boost in betting ESPN rating for U.S.-Finland scores viewership number 276% higher than prime time NHL game average It’s been a long time since Canadians have been this angry at the United States. That’s true if...

Mark Keast February 14, 2025

Will Bettors Care About the New NBA All-Star Game Format?

New format for NBA All-Star Weekend Four-team tournament Sunday with $125K per player up for grabs Avello sees potential betting interest in format The NBA has upended the all-star game format for this season in an attempt to make the event more...

Mark Keast February 14, 2025

Pennsylvania Sport Bettors Big Winners in Super Bowl Wagering

Sportsbooks in Pennsylvania took in US$101.54 million in Super Bowl wagers Eagles early betting favorites for 2026 championship Pennsylvania’s sportsbooks took US$101.54 million in bets on the Super Bowl through retail and online wagering, a lot of them on the Philadelphia Eagles, who beat...

Mark Keast February 13, 2025
Kansas City Chiefs

Kelce Doesn’t Commit to Playing Next NFL Season

10-time Pro Bowl tight end goes on podcast and won't say if he will retire or not Kansas City Chiefs were blown out by the Philadelphia Eagles in Sunday’s Super Bowl Maybe it’s because Sunday’s 40-22 blow-out loss that his Kansas City...

Mark Keast February 12, 2025

Sheryl Crow and Tyrese Gibson Set to Headline at Great Canadian Casino Resort Toronto

Sheryl Crow will headline in Toronto this summer Great Canadian Toronto will also host summer concerts by Tyrese Gibson, ZZ Top, Bachman-Turner Overdrive, and Shania Twain, among others The Great Canadian Casino Resort Toronto has announced a summer entertainment lineup headlined by...

Mark Keast February 11, 2025

Canadian Lottery Coalition Takes Legal Action to Recoup Millions in Illegal Offshore Gambling

Canadian Lottery Coalition files court injunction against Bodog "Millions" of dollars in revenue lost to illegal offshore gaming operators  Lawsuit first of its kind The decision by the Manitoba Liquor & Lotteries (MBLL) to file an injunction on behalf of the Canadian...

Mark Keast February 10, 2025