Atlantic City Rally Rallies On, July Marks Third Month of In-Person Revenue Growth
Posted on: August 16, 2025, 01:11h.
Last updated on: August 15, 2025, 02:12h.
- Atlantic City casinos are enjoying a prosperous summer
- In-person casino win has improved for three consecutive months
- Atlantic City is home to nine casinos
Atlantic City is back, as July marked the third straight month of year-over-year in-person gross gaming revenue (GGR) growth. It comes as other major markets, including Las Vegas, struggle.
On Friday, the New Jersey Division of Gaming Enforcement relayed that brick-and-mortar casino win at the nine Atlantic City casinos grew 4.3% last month compared with July 2024. Revenue from table games jumped 10% to $71.3 million, while slot hold climbed almost 3% to $212.8 million.
The combined GGR of $284.1 million at the nine physical gaming floors represented an $11.8 million improvement from July 2024.
Atlantic City’s solid summer season continued in July,” James Plousis, chair of the New Jersey Casino Control Commission, told Casino.org. “Over the past four years, Atlantic City’s casino hotels have invested more than $1.1 billion in improving their properties to provide a world-class experience for visitors. Those investments have helped Atlantic City reinvent itself as a destination, with a robust diversity of gaming, leisure, dining, and entertainment options that cater to every taste.”
Through seven months, retail casino win is 2.2% higher. The nine casinos have won over $1.66 billion, revenue they value more than online slot and table game win, as in-person patrons spend money on food and beverage, hotels, and entertainment. In-person play also isn’t shared with third-party online operators.
AC Comeback
Along with marking the third consecutive month of retail GGR gains, July saw in-person casino revenue exceed iGaming. That was despite iGaming revenue reaching a monthly record high of $247.3 million, a 27% surge from the prior year.
Total gaming revenue, with sports betting win of $74.7 million included, came in at $606.2 million. The statewide July GGR number was 11% higher than a year ago and marks only the second time in New Jersey history that monthly GGR exceeded $600 million.
“Atlantic City’s year-to-date casino win strengthened, marking the highest result at this point of the year since 2013. New Jersey’s year-to-date total gaming revenue approached $4 billion in July, an impressive figure achieved faster compared to every other year,” Plousis explained.
Through July, gaming revenue from the nine Atlantic City casinos, iGaming platforms, and retail and mobile sportsbooks totaled $3,923,859,532. That’s up 8.8%, or $317.3 million, from 2024.
Citywide GGR Improvements
A major highlight of the July GGR report is that the in-person gains were widespread and not limited to the market leaders — Borgata, Hard Rock, and Ocean.
Long-struggling Bally’s saw in-person casino win post a rare gain at 6% to $14.1 million. Harrah’s saw its win climb by a similar amount to $20.4 million. Resorts experienced an 8.5% year-over-year GGR gain to $16.8 million.
Borgata maintained its dominant position with brick-and-mortar casino revenue of $79.9 million, up 5%. Hard Rock was second at $55.1 million, up less than 1%. Ocean was third at $43.1 million, an 18% surge fueled by strong house table game showings.
Only two Atlantic City casinos saw in-person GGR decline. Caesars reported a 6% decline to $18.8 million, and Tropicana’s win was 1% lower to $22.9 million.
Last Comments ( 3 )
LL - Exactly! If potential investors in Bally's (BALY) had to choose between that and Nvidia (NVDA) where would the smart money go? Looking at Nvidia's all-time stock chart, only the bravest mountain-climbers would dare attempting to ascend that impressive challenge. Finally, as the 2026 (?) grand opening of the brand-new world-class Bally's Chicago destination flagship casino hotel draws nearer, potential investors should review current Tripadvisor customer reviews of Bally's Atlantic City. How will Bally's Chicago plan to do infinitely better than Bally's AC? Many folks say the definition of "guess what" is doing the same thing over and over while expecting a different result. Roll those dice or choose the better investment. Tripadvisor reviews are there awaiting your careful review.
DJ - a slope like that isn't safe for a professional race-car driver. Probably not a good idea to send small kids in a wooden box on wheels down that slope either!! But it's all okay because in about three years you'll be facing a very difficult decision - do you stay at the brand-new world-class Bally's Chicago to see the Cubs and the White Sox, or do the whole Vegas thing and stay at the brand-new world-class Bally's Las Vegas to see the Sacramento A's?
Speaking of July 2025, the 87th All-American Soap Box Derby was held on July 19, 2025 in Akron, OH. Race organizers for next year have pointed to the stock chart pattern of Bally's Corporation (BALY) for the past six months as an ideal model for the suhgested downward slope of the course for next year's Derby.