Station Casinos is Losing Its Lucky Charms

By Scott Roeben, on July 31 2025
3 min read 3 comments
Las Vegas

STN Charms from Station Casinos was a noble attempt to change things up and give players “a new and innovative way to enhance their gaming experience with approachable and personalized NFT Charms that level up in luck as guests win.”

Sadly, new and noble things aren’t always embraced. Station Casinos is phasing out its NFT Charms, along with the marketplace where players could theoretically buy, sell and browse Charms.

The last day to join or “buy drops” (purchasing Charms as they are released in limited quantities) on the STN Charms Marketplace is July 6, 2025. The last day to earn or level up STN Charms is Sep. 7, 2025. The final day to claim your wallet and remove any funds you have on STNCharms.com is Feb. 20, 2026. Let’s wade into the gobbledygook, pausing for a little casino drama and embezzlement, shan’t we?

“Charm” comes from the Latin “carmen,” a song or incantation spoken during spells or rituals. For STN Charms, the fat lady has incanted.

So, STN Charms were digital lucky charms, like a rabbit’s foot, but with less animal cruelty.

From the official site: “Each Charm is distinguished in three ways: by category (lucky penny, shamrock, horseshoe, panda, etc.), by one of five rarities determined by their scarcity (common, uncommon, rare, epic, and legendary) and by luck level, which is the value associated with the guest’s winnings while the Charm is active on the slot machine.”

As mentioned, the Charms were NFTs, or trendy, over-hyped “non-fungible tokens,” like a digital certificate of ownership for something that lives online.

NFTs have no inherent value. They’re worth whatever someone will pay for one.

In the case of STN Charms, we get the feeling that value was virtually zero.

Despite the best efforts of Station Casinos, people never really understood the point of STN Charms, and we’re pretty sure they didn’t drive any additional slot revenue.

We could check our Charm’s “luck level” from time to time as we played, but never spent an additional penny trying to get to the next level.

As STN Charms didn’t gain traction, and didn’t add anything to the bottom line, it was obviously determined the program had to go.

Station Casinos players are being notified of the end of the program in their monthly mailers. And this blog post. But mostly that first thing.

As for the drama, when STN Charms launched, we interviewed the Director of Innovation of Station Casinos, Pat Gordon, about the program for our podcast.

A short time later, we were contacted by an investigator for the Gaming Control Board who informed us a Red Rock Resorts executive had stolen players club points and our account was one of those he ripped off.

We later learned that executive was (wait for it) Pat Gordon, who is no longer employed by Station Casinos. No charges were filed, so the information was never made public by Gaming and would not have been reported at all had we not been one of the victims.

Gordon had spent years helping build the STN Charms program. It felt like after his departure, there was no real champion, so it died on the vine.

There were red flags along the way STN Charms weren’t a high priority for Station Casinos despite development and marketing costs.

Setting aside all that WTF, STN Charms were a worthy experiment.

Playing slots can be repetitive and monotonous. Casinos are struggling with the quandary many are gambling less, especially our fellow youths.

Charms were harmless good fun, but Station Casinos cater to locals. Locals are creatures of habit and don’t really have time or interest in novelties or marketing schemes unless they involve giving them toaster ovens, garment bags and Bluetooth speakers on “free gift days.”

There were a lot of skeptics (mostly among the olds) about STN Charms when the program was unveiled. It’s easy to criticize, despite critics having no better ideas themselves. Engaging younger gamblers is perplexing to the entire casino industry.

You have to try new things, and with each failure you learn. If you juggle enough grenades, one may turn out to be a glitter bomb. Or something.

Thanks to @SkylarJameson1 on Twitter for sending this story our way.

The bottom line is the plug is being pulled on STN Charms on Feb. 20, 2026. Don’t abandon your worthless NFTs! You can leave them to your grandchildren as part of their inheritance. That will really piss them off.