Hard Rock Releases Virgin Rendering and Rebrand Timeline
Hard Rock Las Vegas has provided a glimpse into its future with a rendering and a new timeline for the resort’s rebrand to Virgin Hotels Las Vegas.
Yes, they’re insisting on calling it “Virgin Hotels” when it’s only one hotel. Let’s not get distracted. Rendering porn!
The Virgin Las Vegas resort looks pretty slick, with a more deserty, cactusy vibe than the Hard Rock. Look, if you want actual architectural design terms, read Interior Design magazine. Yes, there are still magazines, presumably.
Judging by the rendering, the feel is “classic, cool Las Vegas, reinvented for the 21st century with contemporary, desert-modern architecture.” Oh, wait, that’s the Red Rock Resort. You get the idea.
Apparently, the folks at Hard Rock decided to pass on our suggested Virgin design featuring a massive chastity belt.
Along with the intriguing renderings, Hard Rock also shared a revised timeline for the resort’s rebrand.
The scope of the project has been expanded, so according to the casino’s owner, “significant construction activities remain 10 months away and the property will remain open for business without any disruptions to our guests and team members through Super Bowl of 2020.”
That means renovations will begin at Hard Rock in Feb. 2020, with a full closure from April to June 2020. A grand opening of Virgin Las Vegas is expected in Nov. 2020. No way we’ll be invited due to all the smartassery, but we suspect it will make a splash.
The transition to Virgin will now include an overhaul of the resort’s entertainment venue, The Joint.
Other changes at Hard Rock include the recent introduction of Breathe Pool Lounge and the opening of Craft + Community Bar & Grill, a replacement for Culinary Dropout.
Hotel officials have estimated the rebrand to Virgin will cost $200 million. Some of that cost could be recouped if Hard Rock has a garage sale for all that music memorabilia. Yes, the memorabilia was included with the purchase of Hard Rock.
We’ve heard some major announcements about the resort will be made soon, related to both entertainment and the casino.
You’ll know when we do!