Robinhood Expands Event Contracts Menu Ahead of Super Bowl
Posted on: February 2, 2026, 05:28h.
Last updated on: February 2, 2026, 05:29h.
- Brokerage firm adds a slew of new event contracts extending beyond sides, totals
- More contracts expected to launch this week
- Company also adds derivatives tied to advertisers, halftime show
Robinhood Markets (NASDAQ: HOOD) today announced a significant expansion of sports event contracts menu, joining some rivals in adding more yes/no derivatives ahead of Super Bowl LX.
The financial services company’s pre-Super Bowl prediction markets boost isn’t as parlay-centric as what’s been seen on other platforms. Rather, Robinhood’s Super Bowl-focused event contracts expansion leans into first quarter and first half lines and team totals to go along with standard fare such as sides, totals, and player propositions.
California-based Robinhood last month said it’s allowing prediction market clients to build their own NFL parlays, which it refers to as “Custom Combos.” Those wager allow clients to combine up to 10 legs into a single bet on an NFL game. Robinhood launched that offering before the start of the NFL divisional round. The company expects to add more Super Bowl derivatives over the course of this week.
Kalshi Still in the Picture
Last November, Robinhood said that it’s partnering with Susquehanna International Group to launch its own prediction markets platform, though it maintains partnerships with ForecastEx and Kalshi.
In what may be a relief of sorts to some Kalshi backers, a Robinhood representative confirmed to Casino.org that the aforementioned added Super Bowl derivatives are Kalshi contracts. Robinhood has been a key contributor to Kalshi’s steadily rising volume, but there’s belief Kalshi will be able to offset lost turnover should Robinhood significantly scale back that relationship.
Speaking of volume, the most heavily traded Super Bowl contract, as of late Monday, on Robinhood is on the Seattle Seahawks to win the game — the equivalent of a money line bet. Seahawks quarterback Sam Darnold to win MVP of the game is also popular with Robinhood clients.
In signs of early momentum for some of the new contracts, data indicate bettors/traders are embracing derivatives such as a defensive or special teams touchdown, largest lead, time of a touchdown in the first quarter, and the possibility of a scoreless quarter, among others.
Non-Sports Super Bowl Bets on Robinhood
For those that want to put their pop culture knowledge to work, Robinhood is offering several Super Bowl derivatives and that menu could expand over the course of this week.
Some of those contracts center around what songs Bad Bunny will perform during the halftime show and what artists could join him on stage. Others pertain to advertisers, though those contracts are “bonds” in prediction markets parlance because those outcomes are almost guaranteed at this point due to the fact that list of advertisers is widely known, leaving only marginal room for surprise.
Speaking of advertising, prediction market operators can’t advertise during the Super Bowl, but Robinhood can provided it highlights its broader investing/trading platform.
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