Robinhood Could Reap Long-Term Growth from Prediction Markets
Posted on: March 30, 2026, 01:09h.
Last updated on: March 30, 2026, 01:09h.
- The brokerage house is a fast-growing prediction markets player
- Many of its clients are already sports bettors
- Analyst says prediction can contribute to company’s long-term growth
Robinhood Markets (NASDAQ: HOOD) is already the de facto brokerage house for many Gen Z and younger millennial investors and the financial services firm’s inroads with a devoted, youthful client base could set it up for prediction markets success.
Event contracts and front-and-center in the company’s the company’s wide-ranging long-term growth plans and some analysts agree that yes/no derivatives will be growth drivers for the firm while potentially offsetting risk in other areas of the business.
While we expect pressure in a few of the firm’s key markets, particularly equity and options trading, which appear to be operating near cyclical peaks (the former is also dealing with regulatory pressures) we expect robust growth in prediction markets and net interest income to drive a solid long-term growth roadmap for the brokerage operator,” said Morningstar analyst Sean Dunlop in a recent report.
The research firm has a two-star rating on Robinhood with a fair value estimate of $50, implying the stock is pricy as it trades north of $64 today. Dunlop forecasts 10% compound annual growth for Robinhood’s transaction-based revenue, driven in large part by 28% growth in the firm’s “other” category, which includes prediction markets.
Robinhood Making Clear It’s a Prediction Markets Player
Prediction markets represent one of the company’s fastest-growing segments and much Robinhood’s prediction markets journey has been executed through a partnership with Kalshi. Some estimates that circulated last year indicated that the brokerage house accounted for 25% to 35% of Kalshi’s daily turnover.
Robinhood is keenly aware of that fact and while the Kalshi partnership remains in place, the financial services provider has flashed signs it wants to be a more prominent prediction markets player and that it may pursue that objective in standalone fashion. Last November, the company inked a deal with market maker Susquehanna International Group, stoking speculation Robinhood could eventually go it alone in the event contracts arena.
It remains to be seen if that’s the approach Robinhood takes, but it’s clear that the company sees prediction markets as a growth outlet.
“There are a number of investment initiatives that Robinhood has laid out that will likely prove accretive to shareholders: investments in prediction markets, funding further growth in the Robinhood Gold credit card platforms, and working to grow more steady businesses like the IRA (Robinhood Retirement) or advisory services businesses (Robinhood Strategies) that could underpin another leg of growth as Robinhood’s customer base matures, even if they grow increasingly risk-averse over time,” adds Dunlop.
Robinhood Client Base Ripe for Prediction Markets
According to BCG Matrix, the median age of a Robinhood accountholder is 35, which skews younger than the comparable metric at old guard brokerage firms. That positions Robinhood to capitalize on the growth of prediction markets because many rivals don’t yet offer the service and it’s one many younger clients want access to.
Said another way, Robinhood’s innovative reputation already resonates with younger existing clients and that may pave the way for prediction markets growth.
“Robinhood is constantly experimenting, and is almost always the first to roll out solutions that push the envelope, both from a novelty and from a regulatory perspective, including its recent embrace of prediction markets, its foray into tokenized equities, and the launch of a closed-end fund that offers retail investors access to a concentrated fund composed of popular, privately held companies,” concludes Dunlop.
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