Play Alberta Signs Draisaitl and Wolf as Responsible Play Ambassadors

Posted on: October 8, 2025, 06:09h. 

Last updated on: October 8, 2025, 06:13h.

Mark Keast Read More
Expertise: Canadian Gaming, iGaming, Las Vegas, Sports Betting, NFL, Boxing, UFC.
  • Oilers’ Draisaitl and Flames’ Wolf will help highlight AGLC social responsibility programs
  • Draisaitl betting favourite for league MVP

Alberta Gaming, Liquor and Cannabis (AGLC), looking to capitalize on the start of a new season, have announced they have agreements with Oilers’ forward Leon Draisaitl and Flames’ goalie Dustin Wolf to act as safe play ambassadors for the AGLC’s Play Alberta igaming platform.

Leon Draisaitl of the Edmonton Oilers hits the ice for the pre-game warm up against the Florida Panthers in Game Five of the 2025 Stanley Cup Final at Rogers Place in Edmonton last June. Photo by Andy Devlin/NHLI via Getty Images.

Responsible Gambling Messaging

The two NHLers were signed to help highlight the AGLC’s social responsibility programs, GameSense and Self-Exclusion. 

Both players will be featured in marketing efforts that remind players of all the tools and resources available to them so they can keep a check on their gambling practices, whether that’s bet, loss and deposit limits, voluntary breaks from a casino or online wagering, or Reality Checks.

Also, as part of the partnership, there will be exclusive meet and greets between sports fans and social media followers and the two players during the new season.

Draisaitl an MVP Betting Favourite

“The addition of two new elite athlete ambassadors will help connect Alberta sports fans to Alberta-based teams with some of the most exciting, show-stopping performers this province currently has in it,” said Dan Keene, Vice President, Gaming, AGLC. “Leon and Dustin are competitive, world-class professionals who give Play Alberta deeper opportunities to remind legal-aged Albertans of the responsible gambling features and tentpole matchups on the sports calendar.”

Play Alberta is the only platform where people in the province can go legally bet on sports and play casino content online. Play Alberta has over 434,000 registered player accounts.

Deposit Limits

On the NHL MVP futures betting front, at BetMGM, Draisaitl sits at +1000. Linemate Connor McDavid has the shortest odds there at +190, followed by Nathan MacKinnon of the Avalanche at +475, the Wild’s Kirill Kaprizov at +800, and Nikita Kucherov of the Lightning at +1000.

“I’m excited to strengthen my ties to the community through my relationship with Play Alberta. It’s great to work with a local brand that promotes responsible gambling and creates meaningful ways for me to engage with fans—whether it’s through meet and greets or other exciting events,” said Draisaitl, in a statement.

Oilers a Cup Favourite

Wolf is a 2025 Calder Trophy finalist for rookie of the year. The Oilers are a Stanley Cup favourite at DraftKings, at +800, after the Hurricanes, at +750. The Flames? Not so much, at +10000.

Play Alberta generated $275 million in net sales in 2024-25, an increase of $35 million from the previous fiscal year, according to AGLC data.