Coinbase Latest Big Brokerage Name to Enter Prediction Markets
Posted on: December 17, 2025, 09:35h.
Last updated on: December 17, 2025, 09:35h.
- Widely expected announcement arrived Wednesday.
- Cryptocurrency brokerage firm said it’s partnering with Kalshi.
- Coinbase is also adding stocks and tokenized assets to its platform.
As was widely expected, cryptocurrency broker Coinbase Global (NASDAQ: COIN) announced Wednesday it’s pushing into prediction markets via a partnership with Kalshi.
Talk of Coinbase’s prediction plans has percolated for some time, accelerating last week in advance of an event held earlier today. Event contracts are part of the company’s broader plans, which include tokenized stocks, to expand beyond cryptocurrency and become a one-stop financial shop for investors.
Today, we’re taking a major new step toward becoming the Everything Exchange – dramatically expanding the assets available to trade on Coinbase, including novel cryptocurrencies, stocks¹, perpetual futures, and prediction markets,” said the California-based company.
With its prediction markets entry, Coinbase joins cryptocurrency brokerage rivals Crypto.com and Gemini Space Station (NASDAQ: GEMI), among others, as well as Robinhood Markets (NASDAQ: HOOD) — a major digital currency trading platform in its own right — in the yes/no derivatives arena.
Coinbase a Logical Prediction Markets Player
Owing in part to its popularity among retail crypto traders, Coinbase makes for a logical prediction markets entrant as many of its clients are likely already trading yes/no contracts, betting on sports, or both. The company said its event contracts menu will include culture, finance, politics, and sports, among other options.
Those contracts will be powered by Kalshi, which benefits from the relationship, too, as it attempts to bolster its ties to the cryptocurrency universe. In addition to Coinbase, Kalshi has partnerships with major brokerage platforms including Robinhood and Webull.
In unveiling its expand asset lineup and prediction market plans, Coinbase emphasized convenience, telling customers they’ll be able to invest in political outcomes and athletic events in the same place they trade crypto and stocks. Prediction markets expansion by the company is to be expected, too.
“A wider marketplace for predictions creates an avenue for more informed trading activity, and we plan to support contracts from additional prediction market platforms in the coming months,” notes Coinbase.
Analysts See Robinhood as a Winner
With both moving into prediction markets, Coinbase and Robinhood are extending their rivalry. In fact, Coinbase’s announcement arrived a day after its competitor revealed a significant event contracts expansion — one featuring football parlays and player props. Some analysts believe Robinhood will be the winner.
“We expect a bigger percentage revenue benefit to HOOD vs. COIN given that the survey showed that users on that platform are more inclined to fund prediction markets portfolio with fresh money,” observe Mizuho analysts Dan Dolev and Alexander Jenkins.
They cite data from a Mizuho survey indicating 50% of Robinhood clients are likely to invest fresh capital into prediction markets while just 37% of Coinbase customers are expected to liquidate cryptocurrency positions to fund purchases of event contracts.
Interestingly, the survey revealed users of the trading apps are more likely to trade event contracts on economic events (81%) and politics (49%) than sports (47%). That runs counter to an array of data points confirming sports event contracts are the most frequently trade on exchanges on platforms such as Kalshi.
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