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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

657 stories by Mark Keast

Sportsbook Trader Talk: Where Bettors Are Putting Their Money in NFL Week 15

Massive Bills-Patriots showdown at 1 p.m., most bet game at sportsbooks Colts massive underdogs against Seattle with 44-year-old Phillip Rivers at QB Super Bowl preview in Denver today? Betting storylines for NFL Week 15 this morning are led by the Buffalo Bills...

Mark Keast December 14, 2025

Prime Skill Ramps Up Legal and Communication Offensive

Prime Skill Games takes AGCO to court over decision to remove machines Company CEO say they are looking for a stay of enforcement until the court decides the matter on its merits AGCO removed Prime Skill machines from bars, restaurants and retail outlets around...

Mark Keast December 13, 2025

Canadian Gaming: Bragg Extends Deal with 777 Group

777 deal powers first-time launch of Bragg's turnkey solution into Belgian igaming market Three-year deal allows for potential of further joint expansion for online casino and sports betting into other regulated igaming markets 777.nl will continue to access Bragg's proprietary PAM, HUB online casino...

Mark Keast December 12, 2025

Dave Portnoy’s Rough Week: “Bad Beat” and the Broncos

Portnoy goes on epic rant after losing $250k bet on Raiders and Broncos, putting "bad beat" in focus Raiders' coach Pete Carroll explains his thinking behind the last second field goal down ten points Portnoy gets heat for saying Carroll should be...

Mark Keast December 12, 2025

Bettors Wager It’s Time for LeBron James to Retire

LeBron James and Tiger Woods share a December 31 birthday 75% of bets in Ontario FanDuel's novelty market are on James to retire before next season Woods has been frustrated by his slow recovery from back surgery Lebron James and Tiger Woods...

Mark Keast December 11, 2025

Canadian Gaming: Loto-Québec Levels Up With New Content Deal

Loto-Québec looks to further strengthen online casino product offerings with new deal Fennica Gaming is a wholly owned subsidiary of Veikkaus, Finland's National Lottery operator According to study, Quebec loses billions in GGR to the unregulated market Loto-Québec, which offers the only...

Mark Keast December 11, 2025

Is Evoke on the Sales Block in the Wake of UK Gambling Tax Hikes?

The William Hill and 888 owner is looking at a potential sale of the company in light of tax increases Evoke sees a 10% uptick in its share price after steady declines post the UK budget Evoke purchased William Hill's UK business...

Mark Keast December 10, 2025

Hastings Park Casino’s Big Pivot: What’s Next After Horse Racing Bites the Dust?

Horse racing at Hastings Park & Casino shuts down after 130 years of operation Great Canadian Entertainment already sold the casino part of the operation to a BC First Nation last month The MLS Whitecaps are looking to build a new stadium...

Mark Keast December 10, 2025

PENN Taps ESPN Exec to Supercharge theScore

PENN Entertainment announces that Nate Ravitz is the new head of theScore PENN recently broke ties with ESPN and rebranded its US sports betting platform as theScore The company recently launched its sports betting platform in Missouri Long-time ESPN staffer Nate Ravitz has...

Mark Keast December 10, 2025

Canadian Gaming: All Eyes On Two Government Bills

A new national advertising standards bill for sports betting is making its way through the House of Commons  Bill S-241 would allow the governing body of a First Nation to have the exclusive authority to conduct and manage their own gaming operations...

Mark Keast December 10, 2025