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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

394 stories by Mark Keast

Survey: Two in Five Ontarians Wagering on Stanley Cup Playoffs

41% of Ontarians viewing the Stanley Cup playoffs are wagering 52% say they will bet $100 or less 21% bet because they feel confident about their chances of winning The Edmonton Oilers are seemingly in control of their Western Conference Final series against...

Mark Keast May 27, 2025

Bills Only NFL Team To Be the Moneyline Favorites for Every 2025 Game

Bills only NFL team to be betting favourites in all 17 regular season games Questions remain with roster, led by RB Cook's contract status Bills open the season at home primetime Sept. 7 against the Baltimore Ravens Buffalo Bills’ quarterback Josh Allen, the reigning National Football...

Mark Keast May 26, 2025

McGregor Says He’s Negotiating to Buy OnlyFans

Latest online chatter has McGregor interested in buying adult entertainment site OnlyFans No updates on UFC return McGregor, 36, last fought six years ago The back-and-forth debate of whether Conor McGregor will ever fight UFC again goes on, while he continues to...

Mark Keast May 26, 2025

Ontario Reports Second-Best Online Gambling Revenue Numbers Ever

Two months in a row of year-over-year sports betting revenue decline Slight increase in the number of player accounts Total cash wagers in April at CA$7.795 billion First the good news – April was the second-most lucrative month in terms of nonadjusted...

Mark Keast May 22, 2025

Former Nuggets Coach Mike Malone Gives Surprising Take on Shai Gilgeous-Alexander for NBA MVP

The NBA MVP Award will be announced tonight on TNT Oklahoma Thunder's Shai Gilgeous-Alexander is the betting favourite Nikolia Jokic's former coach Mike Malone makes eyebrow-raising comments on ESPN If former Denver Nuggets coach Mike Malone has any say, Nikola Jokic, the...

Mark Keast May 21, 2025

BC Bettors Have Another Sportsbook Lounge Where They Can Bet Live

Third dedicated sportsbook lounge to open in BC 25-foot TV screen broadcasting 8 different sports Terminals for pregame and live single bets and parlay betting The British Columbia Lottery Corporation (BCLC), which is betting that dedicated sports wagering lounges are the wave of...

Mark Keast May 21, 2025

FanDuel’s New Technology Gives Players Customized Tools to Make Informed Decisions

New tech improves on last year's FanDuel My Spend FanDuel looks to better establish itself as a responsible gambling operator Technology combines deposit data with machine learning FanDuel is introducing a new technology unique to the iGaming market, giving players the ability to better track their...

Mark Keast May 20, 2025

Blockbuster Lottery Win for British Columbia Man: Largest Jackpot Ever

A Surrey, B.C., has won CAD $80 million in a Lotto Max jackpot draw, B.C.’s largest lottery jackpot ever, and the largest jackpot ever awarded to a single person in Canada. Plans to Go Watch LeBron Live Justin Simporios accepted the cheque from...

Mark Keast May 18, 2025

Play Alberta, CFL’s Edmonton Elks Connect on New Partnership

Play Alberta has announced a partnership with the Canadian Football League’s Edmonton Elks, the latest agreement with one of the province’s professional sports franchises with the igaming market about to open up. Re-Named Football Stadium With the new iGaming Alberta Act soon...

Mark Keast May 16, 2025

UFC Closes In on TV Deal, Reportedly Seeking at Least $1 Billion per Year

Merab Dvalishvili steps into the Octagon against Sean O’Malley in a bantamweight title bout June 7 at UFC 316 at Prudential Center, in Newark, with stories today that the UFC is reportedly seeking at least $1 billion a year in a new...

Mark Keast May 15, 2025