Management Company Jettisoned at Jason Aldean’s Kitchen + Bar in Attempt to Stay Afloat

By Scott Roeben, on November 27 2025
4 min read 0 comments
Las Vegas Las Vegas Restaurants

The struggling Jason Aldean’s Kitchen + Bar has a new management company in a desperate maneuver to try and stay in business at 63 CityCenter.

Booted: TC Restaurant Group. Now at the helm: Gen3 Hospitality.

Gen3 is the company behind Holsteins Shakes and Buns (once at Cosmo, now downtown), as well as Haute Doggery and Flour & Barley in the Linq Promenade. Yes, they’re biting off more than they can chew. On the bright side, Gen3 can’t possibly do any worse. We have thoughts.

If you know you know. If you don’t, you will by the end of this story.

So, Jason Aldean’s Kitchen opened on December 5, 2024, smack dab in the middle of the worst time of year for anything to open in Las Vegas. It was a huge red flag, completely ignored by everyone.

The place cost an estimated $10 million to build.

The restaurant resides in 63 CityCenter, a four-floor retail and restaurant complex attached to The Shops at Crystals, the high-falutin mall across from Harmon Corner.

Jason Aldean’s restaurant sits on the former site of Harmon Tower, a cursed hotel tower that was dismantled before it ever opened. Long story. Just make note of the “cursed” part.

Anyway, Jason Aldean’s restaurant has struggled from day one, and we’re pretty much the only one who has reported on those struggles.

Before the place even opened, we had a bad feeling about it.

Why weren’t we a fan? (We refer to ourself in the first person plural in Tweets, but first person in replies, by the way.) Because Jason Aldean was the guy onstage during the Route 91 Harvest Festival shooting in 2017. Aldean bolted the moment shots rang out, offering zero warning, leadership or reassurance to those in attendance. While fans were being gunned down by a lunatic, Aldean saved himself, leaving thousands to navigate the chaos alone, a move many still view as pure cowardice.

Sometimes, that character flaw is depicted as a yellow streak down one’s back. Please refer to photo above. We’ll wait.

Aldean was also the self-styled tough guy who thought blackface was a good idea and followed it up with the racist anthem “Try That in a Small Town.” Don’t get us started.

But whatever. Open a restaurant.

We got wind of serious problems in August of 2025.

Things went from bad to worse in October 2025.

To stop the bleeding, it appears Aldean’s team decided to dump TC Restaurant Group, because somebody has to get thrown under the bus.

TC Restaurant Group isn’t new at the restaurant operation game. Here’s their blurb from the news release announcing Aldean’s Las Vegas outpost: “TC Restaurant Group operates popular restaurant venues in multiple cities and offers 10 dining and entertainment destinations for tourists and locals in the heart of downtown Nashville, Pittsburgh, Gatlinburg, and now Las Vegas. Concepts include Jason Aldean’s Kitchen + Rooftop Bar, Morgan Wallen’s This Bar, Luke’s 32 Bridge Food + Drink, Miranda Lambert’s Casa Rosa, Lainey Wilson’s Bell Bottoms Up, Tequila Cowboy, Wanna B’s Karaoke Bar, Luigi’s City Pizza, Sun Diner, Bayou Keys Dueling Piano Bar and It’s a Nashville Thing, Y’all Gift Shop.”

The removal of TC Restaurant Group happened quietly and it hasn’t been reported elsewhere yet.

A source passed along word of the kerfuffle on Nov. 26, 2025.

We have since confirmed with a Gen3 rep that the change in management company has already happened.

A rep says the company’s official stance is no other changes are happening. Our source says “they’re full of it.”

We’ll see in the days and weeks ahead how much of the staff stays in place.

As we see it, Jason Aldean’s Kitchen + Bar Las Vegas has 10 very serious challenges:

1) Jason Aldean’s Kitchen + Bar has Jason Aldean’s name on it.
2) It features country music.
3) Location.
4) Location.
5) Location.
6) Location.
7) Location.
8) Location.
9) Location.
10) Location.

If they refuse to take Jason Aldean’s name off the place, we have an idea for a potential rebrand.

We’ll even throw in a slogan: “You can’t spell ‘fleek’ without ‘flee.'”

As for the country music, lost cause. Country is taking over whether we like it or not. Ole Red is slaying at Horseshoe, Gilley’s at TI is still going strong and Luke Combs is bringing Category 10 to Flamingo, despite our best efforts.

Aldean’s has the reputation of being very loud. The truth is there’s no volume at which country music is enjoyable.

As for the location, it shouldn’t be the challenge it is. There’s a lot of foot traffic, but that hasn’t translated into business.

If Aldean’s were in a hotel-casino, it might fare better. Stand-alone restaurants on The Strip have to excel at marketing, and also have to provide exceptional experiences, to thrive.

Gen3 Hospitality operates three restaurants, none of which are breaking any revenue records. Although, Holsteins got much better during its move from Cosmopolitan to the Arts District.

Still, a massive restaurant with a big nut is a whole different animal than burger and pizza joints. Just ask Emmitt Smith. If you build it, they very well may not come.

Jason Aldean’s Kitchen + Bar has been moseying down a bumpy dirt road since opening and we’re pretty sure the trail is going to be even rockier ahead. The recent drop in Las Vegas tourism certainly isn’t going to help.

NFR’s in town from Dec. 4-13, 2025, so if Aldean’s is going to try and build momentum under new management, this is the time to do it.

Aldean’s may just want to saunter over the Ole Red and steal everything, because it is printing money.

A change to disco music couldn’t hurt, but that might be just us.