JW Marriott Resort, Rampart Casino Get Rebrand and Caesars Sportsbook
The off-Strip JW Marriott resort and its Rampart Casino are getting a rebrand as well as a new Caesars Sportsbook.
Mostly that first thing, because sports.
The resort with a split personality will now be The Resort at Summerlin, a return to the hotel-casino’s original name.
As is our way, we asked ChatGPT to give its take on the new logo: “This logo reads as a cohesive, upscale hospitality identity with a clear hierarchy and a deliberate sense of place. The palm icon is elegant and architectural, suggesting warmth, leisure and a Mediterranean or desert resort sensibility without slipping into kitsch. Its symmetry and simplified geometry convey calm confidence and refinement, and the rust-toned color adds character and warmth while feeling premium rather than flashy. As a standalone mark, the icon is distinctive enough to function well on signage, wayfinding, and branded materials, especially when used sparingly. The typography does much of the heavy lifting in grounding the brand. The high-contrast serif used for ‘Summerlin’ communicates luxury, permanence and destination status, which is appropriate for a resort-scale property. The overall typographic system feels intentional and aligned with the graphic mark, reinforcing a sense of polish and credibility.”
ChatGPT is really good at this, and balances the positive with room for improvement: “The main weakness lies in how conservative the combination is. While elegant, the serif typography paired with a palm icon places the brand firmly in familiar luxury-resort territory, which risks blending into a crowded competitive landscape. There’s little surprise or tension between the elements; everything behaves exactly as expected. Additionally, the icon-to-type relationship is somewhat formal and static—visually sound, but not especially dynamic, which may limit memorability in digital or marketing-heavy environments. Overall, the logo is strong, coherent, and appropriate for a high-end hotel and casino, but it prioritizes safety and refinement over bold differentiation.”
That’s exactly what we thought, too!
Here’s a sweet pic of The Resort at Summerlin. This name is going to take some getting used to.
As we said, The Resort at Summerlin name goes back a few years, to when the resort was first announced in 1996 by Seven Circle Resorts. It opened in 1999. The hotel portion of The Resort at Summerlin was called Regent Grand Spa.
Within a month of opening, the resort was renamed The Regent Las Vegas. Talk about an identity crisis.
The resort went bankrupt shortly thereafter, and it was purchased by a company called Hotspur. They rebranded it to JW Marriott Las Vegas Resort and Spa.
The resort’s casino got the name Rampart Casino from the company managing it, Millennium Management Group.
It’s always been a smidge confusing, and still may be for some because the hotel is still part of the JW Marriott family and the casino loyalty club will continue to be Rampart Rewards.
The Web site answers the question “Is the hotel name changing?” with, “No. The hotel will continue to operate as the JW Marriott Las Vegas Resort & Spa for all lodging, meetings, weddings and events.” Which sort of flies in the face of a resort-wide rebrand, but what do we know?
The rebrand is part of a $75 million refresh of The Resort. Crap, we just realized there’s no good shorthand for the place now. JW Marriott was pretty easy. Rampart, same. Why don’t casinos ask our advice about such things?
Here are some words from the news release about the rebrand: “The extensive renovation reflects a renewed focus on mindful luxury, well-being, and elevated guest experience, while honoring the property’s longstanding legacy among Las Vegas locals and visitors alike. The transformation blends the resort’s signature Mediterranean architecture with modern design elements, creating a refreshed, contemporary aesthetic defined by grand archways, expansive open spaces, and abundant natural light. Designed to empower personal happiness, connection, and rejuvenation, The Resort at Summerlin aims to provide uplifting hospitality and playful experiences that enable guests to follow their bliss without limits.”
News releases gonna news release.
Trust us, in the casino, your bliss has limits.
Here’s the Rampart Casino logo for posterity.
The Resort at Summerlin recently renovated its guest rooms, and overhauled its Conference Center, fitness center and Spa Aquae. The casino got new carpeting, lighting and other fancy finishes. The casino also recently unveiled new high-limit rooms.
The resort debuted several new restaurant concepts in 2025, including Ai Pazzi, Ai Pazzi Pizza, Pearls Oyster & Crudo Bar, Nom Wah (dim sum) and Wineaux.
The Resort at Summerlin is getting a food hall, Neighborhood Food Hall, in 2026, because it’s the law.
Oh, and they’re getting a Caesars Sportsbook by the end of the year. The existing sportsbook was operated by the South Point for some reason.
See more about the rebrand, along with tons of sweet pics, at the official The Resort at Summerlin site.
We love The Resort at Summerlin. It’s in our neck of the woods (the popularity of locals casinos is due largely to geography), but we also love it because when we walk in, we feel 20 years younger. Just saying.
The Resort at Summerlin is the only Las Vegas casino we know of that offers guests complimentary oxygen tank refilling stations.
This rebrand will go a long way toward clearing up some confusion around the whole JW Marriott/Rampart thing. We don’t really care what they call it, as long as they keep making more Vegas for us to enjoy.
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