Fontainebleau’s “Experience Collection” Let’s Players Trade Points for Tours and Attractions
Fontainebleau Las Vegas has found a new way for customers to use their loyalty club points. The program has been dubbed The Experience Collection. The program lets Fontainebleau Rewards members redeem “Bleau Points” for nearly two dozen Las Vegas attractions, tours and other experiences.
Typically, you can use your points for resort amenities, but in recent years, casinos have realized partnerships with outside entities are appreciated by guests. For example, you can use Club One points (from Circa, The D and Golden Gate) at Le Thai, Pizza Rock, Nacho Daddy and other locations.
This is that, but kayaking, flying in a helicopter and shooting machine guns.
The Experience Collection includes Allegiant Stadium Tours, Arte Museum, Big Bus Night Tours, Black Canyon Kayak Tour, Blackout Dining in the Dark, Cafe The Strip, Dream Racing Driving Experience, Exotics Racing, Flyover in Las Vegas, GoCar Tours’ Scenic Red Rock Canyon Tour, Grand Canyon West Rim and Hoover Dam Photo Stop Bus Tour, Hidden Valley RZR Tour, Hoover Dam Express Bus Tour, John Wick Experience, Machine Guns Vegas, Omega Mart, The Neon Museum, Universal Horror Unleashed, Vegas Off Road Experience, Vegas Views and Wind Dancer by Maverick Helicopters.
You can see all the offerings on the official Experience Collection page.
The program is “curated” by travel site Vegas.com. Basically, you’re using your Fontainebleau loyalty club points to purchase tours and attraction tickets on Vegas.com.
There’s some small print, of course.
Experiences have to be booked in person at the Fontainebleau Rewards desk, located next to the casino cage.
Members must have enough Bleau Points to cover the entire purchase. You can’t use points for part of an experience and pay the balance with cash or a credit card.
Purchases are also final, although points can be refunded if the attraction itself cancels.
This is important, too: Fontainebleau says Experience Collection purchases use a 2-to-1 redemption rate. For example, an experience priced at $50 on Vegas.com costs 10,000 Bleau Points.
Normally, 100 Bleau Points equals $1 in Fontainebleau resort credit. That means 10,000 points are worth $100 when spent at Fontainebleau, but only $50 when spent through the Experience Collection.
So, while Fontainebleau has expanded what you can do with your points, you’re paying a premium to take advantage of this new program.
The Experience Collection is an interesting marketing strategy. Loyalty club points have zero value if you never use them, so giving customers more options is a good thing.
Just remember the “exchange rate.”
You’d be better off using your points for Fontainebleau restaurants and bars and booking tours and attractions separately.
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