“DiscoShow” to Close at Linq, Victim of Slow Ticket Sales (Mostly)

By Scott Roeben, on December 08 2025
4 min read 0 comments
Las Vegas Las Vegas Shows

There’s a hard and fast rule in the world of public relations: No good news has ever been featured in a news release dropped at 11:00 p.m. on a Sunday night.

That rule was proven yet again with the late-night announcement the final performance of “DiscoShow” at Linq will be Jan. 3, 2026. The show opened Sep. 7, 2024. The show’s adjoining restaurant and lounges, Diner Ross Steakhouse, 99 Prince and The Glitterloft, will remain open.

We warned them this would happen, but they didn’t listen. There’s still hope for disco on The Strip, though. We have thoughts.

Disco isn’t dead, but it’s 50 years old so every so often needs to sit down for a minute.

First, “DiscoShow” was utterly unique.

Secondly, it wasn’t a show.

“DiscoShow” was unique, in part, because it wasn’t a traditional show. It was an experience. We’ll say it, it was “immersive.”

While many venues bill themselves as “immersive,” they really aren’t. This was.

A lot of time and thought and money went into creating “DiscoShow” and its restaurant and lounge concepts. The show’s production company, Spiegelworld (the folks behind “Absinthe” and “Atomic Saloon”) contributed an estimated $20 million, while Caesars Entertainment (owner of Linq) did the same.

Guests were transported to a 1970s disco club with infectious energy and visuals. The theater space didn’t have chairs because most people danced throughout the entire production.

Here’s what our friend Ross Mollison, producer of the show, said of the show’s closure: “Of course, ticket sales for ‘DiscoShow’ have been the key factor in the decision to close this show. We have never been afraid to take risks; to evolve with bold ideas; moreover, we must do this in Vegas. This was a fantastic project for Vegas, and far from discouraged, I now feel even more optimistic about producing new ideas. I love the artists and crew who all dance together five nights a week. Watching our guests fall in love with disco all over again was a career high point, and will inform every new production we undertake, be it in Vegas or anywhere else in the world.”

Mollison is relentlessly positive. Calling a show that ran just a smidge longer than a year a “fantastic project” takes a part of the brain (the positive spin part) that we do not have.

Mollison thinks differently (for example, he bought an entire town, Nipton in California), which is one of the reasons he’s had so much success. He doesn’t measure success the way many of us do. He measures it by how much fun he’s having and by the level of surprise and delight and disruption he and his team can make come to life.

The reality is “Absinthe” is subsidizing everything Spiegelworld might do.

If something is losing money, Mollison isn’t shy about pulling the plug. He did it with “OPM” at Cosmopolitan. His Superfrico restaurant is printing money there, by the way.

Here’s the thing. Mollison is a visionary. He dreams big and risks big.

We have the luxury of being an armchair quarterback, so we get to point out things we’d have done differently were we a gazillionaire show producer.

For example, none of the advertising for “DiscoShow” really said what it was. That’s because it wasn’t easy to describe. “DiscoShow” had characters, but no real script and no story.

“DiscoShow” was more of a place and time and a vibe than a show.

None of the advertising mentioned the show is at Linq. No, really. The ads said “3535 Las Vegas Blvd.” Many people staying at Linq didn’t realize “DiscoShow” was at Linq.

When the show launched, the host was a drag performer. Thus, people assumed it was a drag show. Which is cool if you like drag shows.

The show got rejiggered along the way, but the marketing never really got clearer or more compelling.

Some of the marketing included “From the creators of ‘Absinthe’,” but that didn’t help too much because “DiscoShow” was nothing like “Absinthe.”

People who attended “DiscoShow” loved it, but it never got the word-of-mouth that has made “Absinthe” at Caesars Palace one of the most successful shows in the history of Las Vegas.

The demise of “DiscoShow” was more of a marketing problem than a show problem.

All the signs say “DiscoShow,” but it’s time for that name to go.

The next iteration of the venue should make it a destination as a whole, an experience that includes dining, drinking and dancing. And possibly fornication between consenting adults.

You know, like Studio 54 used to be back in the day.

Call the entire complex The Discoplex or something. Or maybe Studio Neon, with the tagline, “Dancing, Dining, Drinking and Debauchery.”

Not necessarily in that order.

We’d call it Studio 69, but anything boogie or funky or inferno or fever or wonderland or flashback-related would be awesome.

DiscoVerse. DiscoXperience. DiscoWorld. DiscoLand. DiscoDrome. DiscoRama. DiscoRave.

Keep the lawyers busy and name the place DiscoSphere.

At Cosmo, guests can take part in “The Party.” It’s not a show, per se, but it’s entertainment paired with a prix fixe menu from Superfrico. It’s quirky and a distinctive Las Vegas experience. It’s sort of dinner theater, but without having to shout at your dining companion the entire evening as is the case at unbearable places like Mayfair Supper Club at Bellagio and Delilah at Wynn.

Make the Discoplex at Linq that!

Diner Ross is a strong dining option, but has struggled, just as “DiscoShow” has. It was recently rebranded to Diner Ross Steakhouse. Again, to help clarify what it is, who it’s for and to make it easier to market.

While “DiscoShow” is being scrapped, the venue is incredible and we can’t imagine the theater space being repurposed for anything else, so disco it is.

Generate revenue from drinks and food, and just play disco music in the theater space as a ’70s-style nightclub.

Let the servers and bartenders dance.

Have “Saturday Night Fever”-inspired characters roam the various spaces interacting with guests.

One thing we know for sure is Ross Mollison and his team always, always have something original waiting in the wings.

Not every concept is going to be a winner, but big brass ones are in short supply at the moment.

We are an unabashed lover of disco. We need “DiscoShow” to not be the swan song of sparkle on The Strip.

Where the hell else are we going to wear our bell bottoms and platform shoes? Which we literally probably still have somewhere. Long live disco!