Farcical Majestic Project Drops New Renderings, Lifts Logo

By Scott Roeben, on June 17 2025
3 min read 3 comments
Las Vegas Las Vegas WTF

Las Vegas has a long tradition of pie-in-the-sky projects being announced but ultimately never happening.

Majestic Las Vegas is another one of that.

The supposed resort project recently dropped new renderings and appears to have lifted a logo from the beloved Neon Museum, so we thought we’d pass it along for your amusement and whatever face-palming you deem appropriate.

Ah, renderings—the illusion of progress, minus the inconvenience of actual funding.

Majestic Las Vegas won’t have a casino, so we’re struggling to care about it, real or imagined. Hint: It’s that second thing.

The resort (a/k/a fever dream) was originally announced in February 2004. The developer, Lorenzo Doumani, said he would build Majestic on the site of the former La Concha Motel. Following years of horseshit and delays and financial backers backing out, that version of Majestic died in the womb.

Doumani came back onto the scene with new plans for the Majestic to be theoretically located on the former site of the Clarion Hotel near the Las Vegas Convention Center.

Groundbreaking was originally expected for April or May 2020. Then it was expected in 2022. Then 2024. Starting to see a pattern here? It’s called the “All Net Template.”

You can never have too many groundbreakings or plans or hopes or dreams or renderings!

Which brings us to the point of our story, probably: Majestic has some new renderings.

Las Vegas developers have mastered the art of the bamboozle.

Heavily featured in the fanciful renderings is the distinctive La Concha Motel’s stylized clamshell design. Lorenzo Doumani owned (wait for it) La Concha at one time.

Any retail brands depicted in renderings are placeholders. For an empty lot.

La Concha’s facade is part of the Neon Museum’s visitor center and is used in their logo.

A side-by-side comparison of the Neon Museum logo and Majestic logo is very awkward.

Oof.

La Concha’s seashell is an example of mid-century modern “Googie” architecture. The timeless exterior was designed by Paul Revere Williams in 1961.

The structure has four sweeping, curved concrete segments that flare outward like petals or waves, creating an airy, futuristic look that was intended to evoke movement, glamour and optimism of 1960s Las Vegas. It’s a blend of space-age kitsch and elegant engineering, making it instantly recognizable and nostalgic for fans of classic Vegas architecture.

Does Lorenzo Doumani still own the La Concha intellectual property? Did he license the logo to the Neon Museum? Who’s stealing from who, if anyone?

You can check out the refreshed Majestic Web site, brought to our attention by our friend @MeltzVegas.

Majestic has come a long way since it was first announced. Here’s a look at the resort plans from 2019.

No financing? No problem! Keep releasing renderings until you still don’t have financing.

This 2021 rendering was concrete evidence of this project’s being based in reality.

It’s a good thing these rendering folks got paid because due to A.I., their jobs will be gone in 3…2…

Today, Majestic is yet another shining example of the precept, “Renderings are cheap.”

The Web site screams in all caps: “LOCATION. LOCATION. LOCATION.” It should read: “FINANCING. FINANCING. FINANCING.”

Las Vegas was built on optimism and short memories.

Does Lorenzo Doumani have a little more street cred in Las Vegas than the boneheads at the dead All Net, demented Bleutech Park, 65SLVB (not happening on the Riviera site), the King David Hotel or the incredible Bally’s Resort Las Vegas (never being built on the Trop site)? Yes. That’s not saying much, though.

Anyone adding new inventory to the Las Vegas Strip, or financing somebody planning to, would be certifiably nuts.

Developers gonna render, however, and their fantasies make for great blog posts, so here we are.

And thanks for agreeing our blog posts are great. We love you for that.