Macau’s Grand Emperor Turns Iconic Solid Gold Walkway into Cash
Posted on: February 5, 2026, 04:44h.
Last updated on: February 5, 2026, 04:44h.
- Grand Emperor Hotel sells gold walkway as Macau casino era fades
- Iconic gold attraction removed after satellite casino closures
- Hotel pivots to non-gaming future as regulations tighten
Macau’s Grand Emperor Hotel is cashing in its gold to fund a post-casino future. Operator Emperor Entertainment Hotel (EEH) announced in a filing to the Hong Kong Stock Exchange Wednesday it had sold 174 pounds of solid gold bricks that made up its iconic golden walkway, one of Macau’s more curious tourist attractions.
The company’s timing was good, selling at a time when gold prices were at an all-time high. On January 29, gold reached US$2,700 to US$2,800per ounce, before quickly reversing from around January 30. EEH sold at the peak for US$12.77 million to Heraeus Metals Hong Kong, a precious metals refiner.
Goodbye Yellow Brick Road
The gold walkway was installed at the Grand Emperor’s main entrance when the casino opened in 2006, and it allowed visitors to walk on solid gold, albeit separated by thick, reinforced glass panels. It was a symbol of opulence at a time when Macau was transforming itself into the world’s wealthiest casino market.
The walkway was a marketing stunt, meant to scream wealth, luck, and excess. Walking over gold has symbolic meaning in Chinese culture, prosperity literally underfoot.
Locals noticed late last month that the walkway had suddenly disappeared. EEH initially said it was undergoing renovation, but the reality is that a gold walkway doesn’t make a great deal of sense anymore, now that the hotel has shuttered its casino.
The Grand Emperor operated as a satellite casino under the SJM license and was one of 10 such gaming venues that were forced to close by December 31, 2025.
Satellites Jettisoned
Macau’s satellite casinos were smaller and more gaming-focused than the sprawling integrated resorts that were built by the gambling hub’s six concessionaires after the liberalization of the gaming market in 2002. All operated as sub-licensees of the big six, though most under SJM.
When the initial 20-year licensing period expired in 2022, there was an opportunity for Macau to tighten rules around the gaming industry – to eliminate regulatory gaps and ensure that only license-holders were directly responsible for casino operations.
‘No Longer Relevant’
All this means the Grand Emperor is now facing life as a hotel minus a casino. In its filing to the stock exchange, EEH said the gold bricks were “no longer relevant to the theme of the hotel in the future.”
“Following the cessation of its gaming operation, the group has been actively planning for other entertainment and amusement facilities to enhance its overall hospitality experience and broaden the revenue base,” the company said.
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