Treasure Island Partners With Accor, Whomever That Might Be

By Scott Roeben, on July 25 2025
2 min read 8 comments
Las Vegas Las Vegas Hotels

Treasure Island (TI) has partnered with Accor, and will officially become “Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection.”

Accor is a French multinational hospitality company and one of the largest hotel groups in the world despite our never having heard of it.

Accor owns, manages and franchises thousands of hotels across more than 110 countries. If you had asked us how many countries there are on Earth, we’d have guessed about 100, mainly because we went to a public school.

Say this five times fast.

The official announcement of the partnership between TI and Accor is populated by a lot of the requisite P.R. fluffery, of course.

Here’s some about the Handwritten Collection, a brand within the Accor portfolio: “As the newest entrant to Handwritten Collection, Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection joins over 25 hotels now open and more than 35 addresses in the pipeline. Standing as a beacon of individuality in the global hospitality sector, Handwritten Collection properties weave character and personality into the guest experience, making every stay unique.”

It’s going to take a minute to get used to Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection, as it doesn’t really roll off the tongue, all due respect.

Here’s the key piece of information from the partnership announcement: “The hotel will benefit from exposure to the ALL Accor loyalty program—one of the largest and most globally diversified loyalty databases in the world, with 100-plus million members and growing.”

In the hotel industry, that’s what’s known as a bigass database.

“ALL” stands for “Accor Live Limitless.”

As mentioned, Accor is a French company. “Accor” comes from the French word “accord,” meaning “agreement.” Yes, “accord” is also a word in English. We stole it. The French owe us for air conditioning, so we’re even.

The ALL loyalty program offers guests benefits based on tiered membership: Classic, Silver, Gold, Platinum, and Diamond. The most exclusive tier is Limitless, which is by invitation only. As with most hotel loyalty programs, guests earn points through hotel stays, dining, and partner spending, which can be redeemed for free nights, experiences or discounts.

With TI becoming part of Accor’s Handwritten Collection, guests who book through Accor or the ALL program can expect perks like discounted rates, late checkout (starting at Silver), room upgrades (Gold and above), and lounge access or suite upgrades at higher tiers.

Accor launched its Handwritten Collection brand in 2023.

In the Accor world, Handwritten Collection hotels fall into the midscale to upper-midscale category—not luxury, but positioned as “charming, boutique-style hotels with personality.”

That certainly fits the TI vibe.

While Treasure Island won’t suddenly become a luxury hotel, its alignment with Accor gives it a fresh marketing boost and could attract international travelers loyal to Accor’s vast network.

The announcement goes out of its way to mention TI will continue to have free valet and self-parking.

Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection officially debuts later this year.