Diner Ross at Linq Gets Rebrand to Diner Ross Steakhouse

By Scott Roeben, on August 13 2025
4 min read 9 comments
Las Vegas Las Vegas Restaurants

A relatively new restaurant at Linq casino has rebranded: Diner Ross is now Diner Ross Steakhouse.

Why has this restaurant rebranded? Simple: Marketing.

It’s the same reason “Opium” became “OPM” (formerly at Cosmo, from the same folks behind Diner Ross). Marketing. Let’s check out Diner Ross Steakhouse’s new name, new menu and the restaurant’s glorious revamp of its drink menu.

The faded text on top: Delancey, a famous street on the Lower East Side of Manhattan. On the bottom, “We are family.”

Diner Ross Steakhouse adjoins “DiscoShow” at Linq.

“DiscoShow” isn’t really a show, per se. It’s a disco dance experience, and unlike so many things that describe themselves as “immersive” in Las Vegas, “DiscoShow” actually is.

The challenge, of course, is how to market “DiscoShow” and Diner Ross to people who have no idea what these things are. Or where they are, because they have insisted upon using the street address in their advertising, not the fact they’re inside Linq Hotel + Experience. We are not kidding. That’s the name of the place. Don’t get us started.

Trust us, we’ve brought these things up to the show’s producer (he also produces “Absinthe” at Caesars Palace, “Atomic Saloon” at Venetian and “The Party” at Cosmopolitan (joined at the hip with the wildly successful Superfrico restaurant).

Anyway, “DiscoShow” and Diner Ross have faced headwinds since opening on Sep. 7, 2024.

You won’t hear that from our friend Ross Mollison, however. Mollison included this in a marketing e-mail: “Last year, I embarked on a journey through some of the world’s best steakhouses—from Las Vegas to New York, Kyoto to Sydney. Vegas alone boasts an incredible lineup of steakhouses. So I asked myself: what could we offer that builds on that legacy, something fresh for both first-time visitors and loyal regulars looking to try something new? I felt our diner was the perfect place to start. Restaurants like Petit Trois in L.A. or Joe Beef in Montreal serve phenomenal steaks in a casual, relaxed setting. That same spirit already defines Diner Ross, and it’s a big part of why we’ve grown in popularity since opening one year ago.”

Mollison is a glass-half-full type guy, we are more of a glass-half-empty kind of guy. The A’s made us like this. Moving on.

The former Imperial Palace sportsbook was gutted to make way for the multi-level lounges, restaurant and theater space at “DiscoShow” and Diner Ross. The entire venue is tricked out as a glitter-kissed New York subway, a faithful and expensive (estimates are $40 million, split between Mollison’s Spiegelworld and Caesars Entertainment) homage to New York City during the 1970s disco era.

You remember disco, otherwise known as our love language.

Anyway, anything new is tough to sell, and “DiscoShow” is that. It’s been rejiggered several times since it opened. (A drag queen “host” was exited some time ago, as many believed the production was a drag show.)

The “DiscoShow” space doesn’t have seats. You’re expected to dance. Just go with it. What are you, old and lame? Yes, we asked for a chair. Let’s not dwell on technicalities.

But Diner Ross. It’s excellent, but people have to find it to realize that’s the case.

Here’s a look around.

If the restaurant were hitting its numbers, no rebrand would be necessary. All due respect.

A steakhouse is easily digestible and is likely to draw more convention customers with corporate credit cards.

There were already some steaks on the Diner Ross menu, there are more on the Diner Ross Steakhouse menu.

This is the foreplay, which we will do, if forced.

As has become an awkward tradition, online menus don’t include prices. Something about being committed to uncompromising quality and sourcing the finest ingredients, which are subject to dramatic market fluctuations, so it’s impossible to perpetually amend digital menus and such tail-chasing would dilute energy away from crafting dishes that exceed all expectations. Or something.

Anyway, it’s Strip pricing, just focus on the food and drink. The Diner Ross menu has gotten a big injection of meat.

Remember, if you’re a young, attractive woman, everything is free in Las Vegas!

The cocktails have been cocktailed by Diner Ross Steakhouse’s Supreme Mixologymeister General (not an actual title) Niko Novick.

They aren’t panty-droppers, they’re just drawn that way. We fully understand the term “panty-droppers” has fallen out of favor, but we are specifically talking about panty-dropping between two consenting adults, or three if you’re doing Las Vegas right.

There are other beverages on the official site, including mocktails, weirdo.

If you’re looking for a value, Diner Ross Steakhouse has whipped up a prix fixe menu served after 8:00 p.m. There are three courses, including the excellent burger, a $50 value all by itself.

“Prix fixe” means “fixed price,” so “Grand Prix” means “very expensive price.” Hey, any chance we have to take a pot shot at F1, we’re taking it.

From what we’re told, there was going to be a third dessert option, but someone left the cake out in the rain, which is unfortunate, because the sweet green icing sounded amazing.

Is this the last iteration of Diner Ross? Possibly not. We sort of like the idea of it being a moving target. If it’s New York, make it Diner Ross Trattoria next. Diner Ross Taqueria. Diner Ross Dim Sum House. Diner Ross Brasserie. The possibilities are endless.

We’re rooting for “DiscoShow” and Diner Ross Steakhouse. They represent a big investment in trying something new and different.

We may also be biased because it’s disco and mirrored balls are life. We were going to let A.I. take a stab at that visual, but we’re already going to be canceled for saying everything is free for young, attractive women, and probably the whole “panty-dropper” thing, so we’ll leave well enough alone.