F1 Owner Liberty Media Buys Club Platinum Strip Club for Merch Store

By Scott Roeben, on November 07 2025
2 min read 1 comment
Las Vegas

Every day we wake up not wanting to hate F1, and every day F1 gives us another reason to hate F1.

We’re told Liberty Media, owner of Formula 1, has purchased the Club Platinum strip club. The tentative plan is to demolish the classic dive and build a four-story F1 merchandise store, per a source familiar with the transaction.

With this deal, Liberty Media is dumping a coveted trifecta of licenses: Gaming, liquor and adult entertainment. Not to mention the fact an angel is losing its wings.

It’s on the Internet, it must be real.

There is no drama like strip club drama, of course.

The asking price for the beloved Club Platinum, located near the off-Strip Tuscany casino (on the corner of Flamingo and Tuscany Casino Drive, about 1,500 feet from the race course), was $4 million.

Just kidding about it being “beloved,” it was a shithole. It’s a land play.

Here’s a page from the sale brochure.

Today we learned you can make $2,500 a month just by having a billboard on your property.

Here’s another page of the sales brochure that touts the “trifecta of licenses.”

Trifecta of Licenses would make a great band name.

Now, through the miracle of A.I., we don’t just have to imagine what a band named Trifecta of Licenses would look like, we can claim we actually had a band with that name in high school.

Kevin was the Yoko of our group, and not in a good way.

Club Platinum was built in 1965.

Liberty Media swooped in and closed the deal with a juicy $100,000 in earnest money.

Opened escrow on June 28, 2025, closed on Sep. 28, 2025.

Liberty got the place far below the list price because the owner, Rita Capovilla, reportedly didn’t want to wait for all the gaming licensing hoops to be jumped through, a process that can take more than a year.

Liberty is rumored to have paid between $3 million and $3.5 million.

All cash.

For a gift shop.

No boobs or video poker whatsoever!

What in the hell kinda upside down world has Las Vegas become?

You never, ever give up a gaming, adult and liquor license combo. It’s a unicorn.

The only other Clark County business, or in the entire country, that has those licenses all in the same place is Play It Again Sam.

Oh, look, it’s another image to try and make it look like we spent more time and effort on this story than we actually did.

Anyway, like we said, F1 is presumably going to build a four-story who-gives-a-shit on the site.

We haven’t gotten official comment from F1 about this transaction, mainly because we didn’t ask for their opinion.

Sorry, Tuscany, property values in the neighborhood are about to fall off a cliff.