{"id":7147,"date":"2014-04-01T00:06:14","date_gmt":"2014-04-01T07:06:14","guid":{"rendered":"https:\/\/www.casino.org\/vitalvegas\/?p=7147"},"modified":"2014-04-01T08:14:40","modified_gmt":"2014-04-01T15:14:40","slug":"caesars-entertainment-sells-naming-rights-high-roller-observation-wheel","status":"publish","type":"post","link":"https:\/\/www.casino.org\/vitalvegas\/caesars-entertainment-sells-naming-rights-high-roller-observation-wheel\/","title":{"rendered":"Caesars Entertainment Sells Naming Rights to High Roller Observation Wheel"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>It&rsquo;s been rumored for some time now that Caesars Entertainment has been looking to sell the naming rights to the world&rsquo;s tallest Ferris wheel, the High Roller. We can now exclusively reveal a two-year naming rights deal has been struck for a relatively modest $1.2 million dollars.<\/p>\n<p>In a bold move, Compass Investments, the company behind the beleaguered <a href=\"https:\/\/www.casino.org\/vitalvegas\/skyvue-wheel-project-unveils-new-mascot-tiny-the-tumbleweed\/\" target=\"_blank\">SkyVue observation wheel<\/a>, has been granted exclusive naming rights for what will now be called the SkyVue High Roller Observation Wheel Las Vegas.<\/p>\n<figure id=\"attachment_7148\" aria-describedby=\"caption-attachment-7148\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2014\/03\/skyvue_wheel.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload size-full wp-image-7148 \" style=\"border: 1px solid black;\" alt=\"SkyVue High Roller wheel\" src=\"\/vitalvegas\/dist\/images\/common\/transparent_3x2.gif\" width=\"800\" height=\"533\" data-src=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2014\/03\/skyvue_wheel.jpg\"><\/a><figcaption id=\"caption-attachment-7148\" class=\"wp-caption-text\">We did not see that coming.<\/figcaption><\/figure>\n<p>The spokesperson for SkyVue remarked, &ldquo;It is with great excitement and boundless optimism that we announce this game-changing deal for naming rights of the High Roller wheel. We trust this will silence the critics who said there would never be a SkyVue observation wheel. You couldn&rsquo;t dream up a better scenario than to have a completed observation wheel being named after a fictional one.&rdquo;<\/p>\n<p>When pressed for a clarification of the term &ldquo;fictional,&rdquo; the SkyVue representative muttered, &ldquo;I mean a wheel whose financing is just days away from being finalized.&rdquo;<\/p>\n<p>Naming rights have become increasingly common in recent years. There&rsquo;s Staples Center in Los Angeles, Citi Field in New York, King Stadium in Castle Rock, Maine, and many others.<\/p>\n<p>SkyVue, plagued by rumors of <a href=\"https:\/\/www.casino.org\/vitalvegas\/skyvue-removes-scaffolding-make-way-worlds-first-unicorn-sanctuary-petting-zoo\/\" target=\"_blank\">financial problems<\/a> and construction delays, was considered by some to be an unlikely candidate to get naming rights to what industry insiders consider &ldquo;a competing attraction.&rdquo; Caesars Entertainment, however, felt otherwise.<\/p>\n<p>Caesars Entertainment has not been without financial turmoil of its own. The company has approximately $24.5 billion (yes, billion) in debt, or about what it would cost to purchase Paraguay.<\/p>\n<figure id=\"attachment_7149\" aria-describedby=\"caption-attachment-7149\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2014\/03\/high_roller_lights5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload size-full wp-image-7149 \" style=\"border: 1px solid black;\" alt=\"SkyVue High Roller wheel\" src=\"\/vitalvegas\/dist\/images\/common\/transparent_3x2.gif\" width=\"500\" height=\"750\" data-src=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2014\/03\/high_roller_lights5.jpg\"><\/a><figcaption id=\"caption-attachment-7149\" class=\"wp-caption-text\">Each of the SkyVue High Roller&rsquo;s 28 passenger cabins can hold 40 people, or 1,120 more than the SkyVue observation wheel will hold at any one time, or ever.<\/figcaption><\/figure>\n<p>The $1.2 million agreement with SkyVue is expected to defray the estimated $175 million it cost Caesars Entertainment to build the game-changing SkyVue High Roller at the heart of the Las Vegas Strip as part of its <a href=\"https:\/\/www.casino.org\/vitalvegas\/time-stroll-length-girth-new-linq-outdoor-mall\/\" target=\"_blank\">Linq shopping and entertainment district<\/a>.<\/p>\n<p>While specifics of the deal between Caesars Entertainment and SkyVue are being kept under wraps, a representative for Caesars Entertainment said, &ldquo;We can confirm SkyVue paid the $1.2 million with a handwritten I.O.U., but we&rsquo;re confident they&rsquo;re good for it. What reputable, viable company would run up a debt it couldn&rsquo;t possibly pay back? That would be grossly irresponsible.&rdquo;<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>It&rsquo;s been rumored for some time now that Caesars Entertainment has been looking to sell the naming rights to the world&rsquo;s tallest Ferris wheel, the High Roller. We can now exclusively reveal a two-year naming rights deal has been struck for a relatively modest $1.2 million dollars. In a bold move, Compass Investments, the company [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,30,8],"tags":[],"class_list":["post-7147","post","type-post","status-publish","format-standard","hentry","category-vegas","category-las-vegas-wtf","category-things-to-do-las-vegas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caesars Entertainment Sells Naming Rights to High Roller Observation Wheel | Vital Vegas<\/title>\n<meta name=\"description\" content=\"Caesars Entertainment has sold the naming rights to the world&#039;s tallest observation wheel to SkyVue.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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