{"id":44839,"date":"2025-09-15T15:54:39","date_gmt":"2025-09-15T22:54:39","guid":{"rendered":"https:\/\/www.casino.org\/vitalvegas\/?p=44839"},"modified":"2025-09-16T17:41:53","modified_gmt":"2025-09-17T00:41:53","slug":"lvcva-flushes-dozens-of-taxpayer-dollars-with-reimagined-rideshare-pickup-at-airport","status":"publish","type":"post","link":"https:\/\/www.casino.org\/vitalvegas\/lvcva-flushes-dozens-of-taxpayer-dollars-with-reimagined-rideshare-pickup-at-airport\/","title":{"rendered":"LVCVA Flushes Dozens of Taxpayer Dollars With “Reimagined” Airport Rideshare Pickup"},"content":{"rendered":"\n

It’s the dumbest thing we’ve heard since the song lyric, “I need something to chase, something to melt this face,” the Las Vegas Convention and Visitors Authority (LVCVA) is unironically promoting a “reimagined” rideshare pickup area at the airport.<\/p>\n

We are not making this up. They sent out a news release.<\/p>\n

We see that you’re waiting with bated breath to see what your hard-earned room taxes are paying for, so let’s get ready for the kind of innovation and original thinking that’s going to turn this tourism slump right around and pronto. Actual results may vary.<\/p>\n

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It’s their photo, we’re just sharing it.<\/figcaption><\/figure>\n

So, yeah, that’s pretty much it.<\/p>\n

They also built a photo op.<\/p>\n

It’s hard to overstate how much of this we are not making up.<\/p>\n

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Shout-out to all the Canadians booking their flights right now!<\/figcaption><\/figure>\n

To celebrate the launch of this new tourism draw, they hired fauxgirls to pass out bottled water from behind stanchion ropes.<\/p>\n

“Fauxgirls” is a new term we just made up to describe “model showgirls” who are models dressed up as showgirls, as opposed to actual showgirls.<\/p>\n

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To their credit, the LVCVA did not waste even more money by hiring a professional photographer for this event.<\/figcaption><\/figure>\n

Let’s see how this particular collective insanity is being packaged by the folks charged with addressing the fairly serious matter of changing perceptions about Las Vegas.<\/p>\n

The news release says, “The space now features vibrant lighting, additional seating, and a custom neon selfie wall that helps visitors kick off their vacation in a fabulous way. On select dates, the experience will be elevated even further with live music, DJs, and other special activations. The transformed pickup zone is a part of the broader ‘Welcome to Fabulous Las Vegas’ brand campaign. This multifaceted initiative spans broadcast, activations, experiences, special offers, and partnerships highlighting Las Vegas that will continue to roll out in the coming months.”<\/p>\n

Activations is an industry term for “something hacks do when they haven’t had any original ideas since 2003.”<\/p>\n

Activations are the illusion of doing something and having ideas.<\/p>\n

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You feel like cattle, but with flair!<\/figcaption><\/figure>\n

“Las Vegas is a city that sets the standard for excitement and hospitality, and we believe the visitor journey should reflect that from the very beginning,” said Steve Hill, CEO and president of the LVCVA.<\/p>\n

There is a very real possibility Steve Hill, CEO and president of the LVCVA, believes this reimagined rideshare pickup area is “setting a standard.”<\/p>\n

Come to think of it, it is setting a standard—for half-assed, slapdash, hackneyed, wastes of money so R&R Partners (the LVCVA’s agency of record) can justify its existence at the next LVCVA board meeting.<\/p>\n

The bulk of the last LVCVA board meeting was taken up with lots of self-aggrandizement about how well the new “Welcome to Fabulous” has been received, mostly by people living in towns with two traffic lights.<\/p>\n

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