{"id":44744,"date":"2025-09-04T16:19:40","date_gmt":"2025-09-04T23:19:40","guid":{"rendered":"https:\/\/www.casino.org\/vitalvegas\/?p=44744"},"modified":"2025-09-16T15:10:24","modified_gmt":"2025-09-16T22:10:24","slug":"fabulous-campaign-is-lvcvas-latest-debacle","status":"publish","type":"post","link":"https:\/\/www.casino.org\/vitalvegas\/fabulous-campaign-is-lvcvas-latest-debacle\/","title":{"rendered":"“Fabulous” Campaign is LVCVA’s Latest Debacle"},"content":{"rendered":"\n

As we were the first to share<\/a>, the Las Vegas Convention and Visitors Authority (LVCVA) has launched a new image campaign. “Welcome to Fabulous Las Vegas.”<\/p>\n

The campaign was supposed to address worldwide media coverage about how “dead” Vegas is (it’s not), how Vegas nickel-and-dimes (it does sometimes) and the magic of Las Vegas has been lost (some has).<\/p>\n

The LVCVA’s first ad in this campaign is objectively one of the most horrific attempts at destination marketing in recorded history and everyone at the quasi-governmental agency should be fired, along with everyone at its agency of record, R&R Partners.<\/p>\n

\"\"
The LVCVA is out of ideas and they can’t afford to hire us. Vegas is doomed.<\/figcaption><\/figure>\n

Las Vegas is at a crossroads. It’s a serious time, with serious challenges, and it requires serious people to face the problems head on, with creativity and competence and concrete solutions.<\/p>\n

The LVCVA’s first “Fabulous” ad is giving none of that. It’s not just bad, it’s repellant.<\/p>\n

\n
\n
\n
<\/div>\n

\t\t\t