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We’ve been playfully poking at Fontainebleau’s marketing since before the resort opened.<\/p>\n
Getting information about the $3.7 billion casino was like pulling teeth. The resort chose to go for a “big reveal,” a strategy that hasn’t been effective since 1974.<\/p>\n
Once the casino opened, it was clear the hand guiding the brand and its marketing wasn’t local.<\/p>\n
New York-based Peter Arnell was at one time a revered designer and branding executive. He has been involved with some of the world’s biggest brands, including Chrysler, Pepsi, Reebok, Donna Karan and others.<\/p>\n
Arnell has been intimately involved with Fontainebleau Las Vegas due to his longtime relationship with Jeffrey Soffer, Chairman and Chief Executive Officer of Fontainebleau Development. Here’s more<\/a> about the partnership.<\/p>\n What most people don’t know is Peter Arnell is universally disliked inside Fontainebleau, and has been responsible for a lot of the friction leading to executive firings and resignations. There have been a lot<\/a>.<\/p>\n The main reasons for the chaotic culture at Fontainebleau? Simply put, unrealistic expectations and meddling.<\/p>\n Recently, the toxic culture at Fontainebleau has been less toxic. Partially, because Maurice Wooden<\/a> has taken over as president. Licensing approval to be determined, but Wooden is a hands-on leader and a people person with a solid track record in the industry. Additionally, because Arnell’s involvement has made a difficult task (operating a casino resort without hotel or casino databases) a virtually impossible one. As he’s stepped away, things have settled a bit.<\/p>\n Here’s cue card advocate Arnell (for some unknown reason) on a New Year’s Eve broadcast touting Fontainebleau. We actually know the reason: Ego. But just watch. Oh, and please ignore how quiet the crowd is when legendary Paul Anka asks if they remember “Diana.”<\/p>\n