{"id":40353,"date":"2024-05-28T17:26:34","date_gmt":"2024-05-29T00:26:34","guid":{"rendered":"https:\/\/www.casino.org\/vitalvegas\/?p=40353"},"modified":"2024-05-29T14:50:19","modified_gmt":"2024-05-29T21:50:19","slug":"atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff","status":"publish","type":"post","link":"https:\/\/www.casino.org\/vitalvegas\/atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff\/","title":{"rendered":"Atomic Golf Opens at Strat, Abruptly Fires Third of Staff"},"content":{"rendered":"<p>This is so painful, we&#8217;ll try and make it quick.<\/p>\n<p>Atomic Golf, a $75 million Topgolf knock-off at The Strat, opened March 22, 2024. On May 22, 2024, the golf-themed attraction fired 250 employees because of &#8220;financial difficulties due to lack of business levels.&#8221;<\/p>\n<p>That&#8217;s about one third of the venue&#8217;s staff, and they&#8217;re understandably teed off.<\/p>\n<figure id=\"attachment_40355\" aria-describedby=\"caption-attachment-40355\" style=\"width: 845px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40355 size-post-thumbnail-crop-845xAUTO\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior1-845x563.jpg\" alt=\"\" width=\"845\" height=\"563\" srcset=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior1-845x563.jpg 845w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior1-924x615.jpg 924w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior1-423x282.jpg 423w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior1-306x204.jpg 306w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior1-190x126.jpg 190w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior1.jpg 1400w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><figcaption id=\"caption-attachment-40355\" class=\"wp-caption-text\">Atomic Golf puts the &#8220;y&#8221; in &#8220;yuge.&#8221;<\/figcaption><\/figure>\n<p>Atomic Golf has acknowledged the layoffs, but hasn&#8217;t officially given specifics. They were, however, revealed in an internal communication. The message communicating the terminations contained the closing, &#8220;Warmly.&#8221; Brutal.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\u201cWarmly.\u201d <a href=\"https:\/\/t.co\/OVZvkuE4Lt\">https:\/\/t.co\/OVZvkuE4Lt<\/a> <a href=\"https:\/\/t.co\/54P2AF77Uf\">pic.twitter.com\/54P2AF77Uf<\/a><\/p>\n<p>&mdash; Vital Vegas (@VitalVegas) <a href=\"https:\/\/twitter.com\/VitalVegas\/status\/1794528292386795680?ref_src=twsrc%5Etfw\">May 26, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Yes, businesses often overhire when they open, because attrition is a natural part of the process. Lots of front line employees jump onboard, then when they get a look at the financial landscape (as opposed to pie-in-the-sky promises), they often bop to their next gig.<\/p>\n<p>This goes beyond that common and expected scenario. It&#8217;s a reality check for the new and ambitious attraction, and reality can, to put it in the parlance of business, suck.<\/p>\n<p>We visited Atomic Golf on opening night, and it&#8217;s awesome. Awesome, however, does not a business plan make.<\/p>\n<figure id=\"attachment_40356\" aria-describedby=\"caption-attachment-40356\" style=\"width: 845px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40356 size-post-thumbnail-crop-845xAUTO\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior2-845x563.jpg\" alt=\"\" width=\"845\" height=\"563\" srcset=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior2-845x563.jpg 845w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior2-924x615.jpg 924w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior2-423x282.jpg 423w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior2-306x204.jpg 306w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior2-190x126.jpg 190w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior2.jpg 1400w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><figcaption id=\"caption-attachment-40356\" class=\"wp-caption-text\">The golf is just a social lubricant, really.<\/figcaption><\/figure>\n<p>The CEO of Atomic Golf says the venue is more &#8220;entertainment with golf&#8221; than &#8220;golf with entertainment.&#8221;<\/p>\n<p>Here&#8217;s a look at some of the tech used in the driving range part of the experience.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-vdu2ssplit4\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer &#039;none&#039;;autoplay &#039;none&#039;;camera &#039;none&#039;;ch-ua &#039;none&#039;;clipboard-read &#039;none&#039;;clipboard-write;display-capture &#039;none&#039;;encrypted-media &#039;none&#039;;gamepad &#039;none&#039;;geolocation &#039;none&#039;;gyroscope &#039;none&#039;;hid &#039;none&#039;;identity-credentials-get &#039;none&#039;;idle-detection &#039;none&#039;;keyboard-map &#039;none&#039;;local-fonts &#039;none&#039;;magnetometer &#039;none&#039;;microphone &#039;none&#039;;midi &#039;none&#039;;payment &#039;none&#039;;picture-in-picture;publickey-credentials-create &#039;none&#039;;publickey-credentials-get &#039;none&#039;;screen-wake-lock &#039;none&#039;;serial &#039;none&#039;;sync-xhr;usb &#039;none&#039;;window-management &#039;none&#039;;xr-spatial-tracking &#039;none&#039;;\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-vdu2ssplit4\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/VDu2ssplIT4?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/VDu2ssplIT4?feature=oembed&#038;iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\" title=\"\" width=\"900\"><\/iframe><\/p><\/div>\n<\/p><\/div>\n<p>\t<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.casino.org\\\/vitalvegas\\\/atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff\\\/#arve-youtube-vdu2ssplit4\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/VDu2ssplIT4?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\"}<\/script>\n<\/div>\n<p>Like we said, though, offering something cool isn&#8217;t always enough. Location plays a much bigger part in whether a business succeeds or not.<\/p>\n<p>The super successful Topgolf is a few feet from one of the biggest resorts in the world, MGM Grand. Atomic Golf is a few feet from crack houses and blight.<\/p>\n<p>Beyond the challenging location, Atomic Golf opened in a town with a glut of golf. Beyond TopGolf, another new golf-themed attraction just opened at Town Square, PopStroke. Also in the works is a golf-themed lounge at Mandalay Bay, Swingers.<\/p>\n<p>Granted, these venues aren&#8217;t really golf venues, per se. They&#8217;re more restaurants and lounges with golf activities, but still. Restaurants and lounges aren&#8217;t typically 100,000 square feet, nor do they tend to accommodate 3,000 people.<\/p>\n<p>Atomic Golf seems an exercise in unbridled optimism. What could possibly go wrong?<\/p>\n<figure id=\"attachment_40354\" aria-describedby=\"caption-attachment-40354\" style=\"width: 845px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40354 size-post-thumbnail-crop-845xAUTO\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_restroom_signs-845x563.jpg\" alt=\"\" width=\"845\" height=\"563\" srcset=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_restroom_signs-845x563.jpg 845w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_restroom_signs-924x615.jpg 924w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_restroom_signs-423x282.jpg 423w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_restroom_signs-306x204.jpg 306w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_restroom_signs-190x126.jpg 190w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_restroom_signs.jpg 1400w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><figcaption id=\"caption-attachment-40354\" class=\"wp-caption-text\">Props to Atomic Golf for the restaurant signs, tho.<\/figcaption><\/figure>\n<p>Atomic Golf is massive, and while management insists its corporate buy-out business is strong (the venue does hope to capture TopGolf overflow as well), that&#8217;s clearly not strong enough to keep the venue afloat, as least not at its original staffing levels.<\/p>\n<p>We trust the dramatic decision to lay off one-third of its employees wasn&#8217;t an easy one, and labor costs are the biggest expense of any business, so this rejiggering could give Atomic Golf a chance to get its footing.<\/p>\n<p>We&#8217;re trying to ignore the fact the driving bays are facing west, into the sun. And the fact if you part in the Stratosphere&#8217;s garage, it&#8217;s a four-mile walk to Atomic Golf. And the fact there&#8217;s no foot traffic.<\/p>\n<p>Atomic Golf is an undeniably spectacular venue, however, and a great hang with four floors of bars and food and more than 100 bays to whack balls. Here are some answers to your many questions about <a href=\"https:\/\/atomicgolf.com\/about-us\" target=\"_blank\" rel=\"noopener\">Atomic Golf<\/a>.<\/p>\n<figure id=\"attachment_40357\" aria-describedby=\"caption-attachment-40357\" style=\"width: 845px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40357 size-post-thumbnail-crop-845xAUTO\" style=\"border: 1px solid #000000;\" src=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior3-845x563.jpg\" alt=\"\" width=\"845\" height=\"563\" srcset=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior3-845x563.jpg 845w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior3-924x615.jpg 924w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior3-423x282.jpg 423w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior3-306x204.jpg 306w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior3-190x126.jpg 190w, https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior3.jpg 1400w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><figcaption id=\"caption-attachment-40357\" class=\"wp-caption-text\">At the moment Atomic Golf is 21-plus. We&#8217;ll see how that goes given the &#8220;business levels.&#8221;<\/figcaption><\/figure>\n<p>We&#8217;d love to see Atomic Golf rebound after this embarrassing misstep. The Strat needs a viable business in its backyard, and the neighborhood needs bodies (human activity can suppress criminal activity).<\/p>\n<p>We look forward to another visit to Atomic Golf, and we are in no way a golf person. If we were, we&#8217;d have a pithy golf pun to add the perfect button to this story. Please insert your own &#8220;waggle&#8221; or &#8220;mulligan&#8221; reference here. We can&#8217;t do everything for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is so painful, we&#8217;ll try and make it quick. Atomic Golf, a $75 million Topgolf knock-off at The Strat, opened March 22, 2024. On May 22, 2024, the golf-themed attraction fired 250 employees because of &#8220;financial difficulties due to lack of business levels.&#8221; That&#8217;s about one third of the venue&#8217;s staff, and they&#8217;re understandably [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,8],"tags":[],"class_list":["post-40353","post","type-post","status-publish","format-standard","hentry","category-vegas","category-things-to-do-las-vegas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Atomic Golf Opens at Strat, Abruptly Fires Third of Staff | Vital Vegas<\/title>\n<meta name=\"description\" content=\"This is so painful, we&#039;ll try and make it quick. Atomic Golf, a $75 million Topgolf knock-off at The Strat, opened March 22, 2024. On May 22, 2024, the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/vitalvegas\/atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atomic Golf Opens at Strat, Abruptly Fires Third of Staff | Vital Vegas\" \/>\n<meta property=\"og:description\" content=\"This is so painful, we&#039;ll try and make it quick. Atomic Golf, a $75 million Topgolf knock-off at The Strat, opened March 22, 2024. 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Atomic Golf, a $75 million Topgolf knock-off at The Strat, opened March 22, 2024. On May 22, 2024, the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/vitalvegas\/atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff\/","og_locale":"en_US","og_type":"article","og_title":"Atomic Golf Opens at Strat, Abruptly Fires Third of Staff | Vital Vegas","og_description":"This is so painful, we'll try and make it quick. Atomic Golf, a $75 million Topgolf knock-off at The Strat, opened March 22, 2024. On May 22, 2024, the","og_url":"https:\/\/www.casino.org\/vitalvegas\/atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff\/","og_site_name":"Vital Vegas","article_publisher":"https:\/\/www.facebook.com\/VitalLasVegas","article_published_time":"2024-05-29T00:26:34+00:00","article_modified_time":"2024-05-29T21:50:19+00:00","og_image":[{"url":"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior1-845x563.jpg","type":"","width":"","height":""}],"author":"Scott Roeben","twitter_card":"summary_large_image","twitter_creator":"@vitalvegas","twitter_site":"@vitalvegas","twitter_misc":{"Written by":"Scott Roeben","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.casino.org\/vitalvegas\/atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff\/#article","isPartOf":{"@id":"https:\/\/www.casino.org\/vitalvegas\/atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff\/"},"author":{"name":"Scott Roeben","@id":"https:\/\/www.casino.org\/vitalvegas\/#\/schema\/person\/c4d18a46e6ee47e7841b986c288f333e"},"headline":"Atomic Golf Opens at Strat, Abruptly Fires Third of Staff","datePublished":"2024-05-29T00:26:34+00:00","dateModified":"2024-05-29T21:50:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.casino.org\/vitalvegas\/atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff\/"},"wordCount":696,"commentCount":7,"publisher":{"@id":"https:\/\/www.casino.org\/vitalvegas\/#organization"},"image":{"@id":"https:\/\/www.casino.org\/vitalvegas\/atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior1-845x563.jpg","articleSection":["Las Vegas","Things to Do in Las Vegas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.casino.org\/vitalvegas\/atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.casino.org\/vitalvegas\/atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff\/","url":"https:\/\/www.casino.org\/vitalvegas\/atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff\/","name":"Atomic Golf Opens at Strat, Abruptly Fires Third of Staff | Vital Vegas","isPartOf":{"@id":"https:\/\/www.casino.org\/vitalvegas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/vitalvegas\/atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/vitalvegas\/atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2024\/05\/atomic_golf_interior1-845x563.jpg","datePublished":"2024-05-29T00:26:34+00:00","dateModified":"2024-05-29T21:50:19+00:00","description":"This is so painful, we'll try and make it quick. Atomic Golf, a $75 million Topgolf knock-off at The Strat, opened March 22, 2024. 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