{"id":39884,"date":"2024-04-17T01:36:47","date_gmt":"2024-04-17T08:36:47","guid":{"rendered":"https:\/\/www.casino.org\/vitalvegas\/?p=39884"},"modified":"2024-04-17T13:57:39","modified_gmt":"2024-04-17T20:57:39","slug":"confirmed-long-struggling-nomad-brand-is-done-at-park-mgm","status":"publish","type":"post","link":"https:\/\/www.casino.org\/vitalvegas\/confirmed-long-struggling-nomad-brand-is-done-at-park-mgm\/","title":{"rendered":"Confirmed: Long-Struggling NoMad Brand is Done at Park MGM"},"content":{"rendered":"\n

The NoMad brand is out at Park MGM following the acquisition<\/a> of controlling interest in NoMad’s owner, Sydell Group, by hotel whale Hilton.<\/p>\n

A news release says, “NoMad Las Vegas is excluded from the transaction and will rebrand to a new flag in the coming months.” A “flag” is an industry term for “brand.” Marriott, Best Western and Hyatt are all flags.<\/p>\n

Hilton expects to expand the NoMad brand, which we take to mean “make it even more boring.”<\/p>\n

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Monte Carlo was reblanded to Park MGM in 2018. No, that is not a typo.<\/figcaption><\/figure>\n

Why was NoMad Las Vegas not included in the deal if Hilton is expanding the NoMad brand, with Hilton projecting as many as 100 NoMad properties developed over time? Because the one in Las Vegas hasn’t been successful. Awkward.<\/p>\n

NoMad is a “hotel-within-a-hotel,” a concept that has always been confusing. Looking at you, Four Seasons (at Mandalay Bay) and Nobu (at Caesars Palace).<\/p>\n

NoMad Las Vegas opened in 2018<\/a>. Its previous iteration was Hotel 32. Technically, Hotel32, but we hate that stylistic affectation crap.<\/p>\n

Park MGM is operated by MGM Resorts, and owned by Vici Properties, the official landlord<\/a> of the Las Vegas Strip. Contrary to popular belief, MGM Resorts really doesn’t own very much in Las Vegas, it operates things. Which is why we audibly chortle when baseball experts suggest MGM Resorts could buy the Tropicana site when the Bally’s Corp. deal falls through. MGM Resorts isn’t buying anything. The upshot is when Tropicana is demolished, they’re paving paradise to put up another parking lot. Don’t get us started. And, yes, we know Tropicana was no paradise. It’s an imperfect analogy, just play along.<\/p>\n

Seemingly from day one of the partnership between MGM Resorts and NoMad, there were rumors of conflict.<\/p>\n

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Hearing about serious head-butting between MGM Resorts and hotel operator Sydell Group, the folks who are supposed to manage NoMad at Park MGM. Primrose drama the tip of the iceberg.<\/p>\n

— Vital Vegas (@VitalVegas) November 28, 2017<\/a><\/p><\/blockquote>\n