{"id":39167,"date":"2024-02-08T17:02:36","date_gmt":"2024-02-09T01:02:36","guid":{"rendered":"https:\/\/www.casino.org\/vitalvegas\/?p=39167"},"modified":"2024-02-08T17:14:42","modified_gmt":"2024-02-09T01:14:42","slug":"fontainebleau-gets-its-tier-matching-act-together","status":"publish","type":"post","link":"https:\/\/www.casino.org\/vitalvegas\/fontainebleau-gets-its-tier-matching-act-together\/","title":{"rendered":"Fontainebleau Las Vegas Gets Its Tier Matching Act Together"},"content":{"rendered":"\n

When Fontainebleau opened on Dec. 13, 2023, the casino teased players with loyalty club tier matching, but quickly stopped the program.<\/p>\n

Fontainebleau has reversed course again and is offering guests the chance to level up with its “Elevate Your Tier” promotion, through June 2, 2024.<\/p>\n

We told you<\/a> tier matching would be back. You don’t listen.<\/p>\n

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We are happy to be able to share a story about Fontainebleau that doesn’t feature something bursting into flames.<\/figcaption><\/figure>\n

In case you’re not familiar with tier matching, players will receive a free tier status upgrade at Fontainebleau by presenting a valid loyalty card from another casino’s loyalty program.<\/p>\n

Such programs hope to lure gamblers away from competitors, and Fontainebleau opened without a casino customer database, so this is a way of addressing that challenge. Tier matching works, it remains to be seen if it will work for Fontainebleau.<\/p>\n

You can see more details about Fontainebleau’s tier upgrade program<\/a> on the official site.<\/p>\n

Fontainebleau is primarily looking to snatch players from Caesars Rewards, Genting Rewards (Resorts World), Grazie Rewards (being rebranded<\/a> to Venetian Rewards in March 2024), Identity (Cosmopolitan, soon to be MGM Rewards), MGM Rewards, Unity by Hard Rock and Wynn Rewards.<\/p>\n

Fontainebleau is also accepting club cards from Golden Nugget, Boyd casinos, Club One (Circa, The D, Golden Gate), Palms, Virgin (Mohegan), Station Casinos and M Resort.<\/p>\n

We blew through most of those to find our Legend status at Circa garners Silver at Fontainebleau, which gets us free self-parking. (It’s four hours free, but we always feel rushed.)<\/p>\n

Here are all the perks for the various tiers.<\/p>\n

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Things are perkolating at Fontainebleau! Yes, we are a professional writer.<\/figcaption><\/figure>\n

We visited Fontainebleau last night and hoped to do our tier upgrade, but the loyalty club desk was closed. Sad trombone.<\/p>\n

If you haven’t visited Fontainebleau yet, it’s amazing. Yes, the resort has had some drama, both in its executive ranks<\/a>, and more widely discussed, Nachogate<\/a>. But it’s great to see Fontainebleau starting to handle some of the basics of player acquisition and development. (Hiring hosts from competing casinos hasn’t really panned out as expected.)<\/p>\n

For those who don’t have a loyalty status at a competing casino, and would like to just sign up for Fontainebleau’s loyalty club program, the resort is offering new sign-ups $15 in dining credit and $15 in free slot play.<\/p>\n

Don’t laugh, that $15 will get you an excellent burger at Capons. Well worth signing up for Fontainebleau Rewards.<\/p>\n

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Capons (no apostrophe, apparently) burgers are among the best on The Strip. Strip pricing, but not outrageous. Busiest spot in the resort’s food hall by a mile. Definitely a winner for @fblasvegas<\/a>. pic.twitter.com\/n0Afv6fBqo<\/a><\/p>\n

— Vital Vegas (@VitalVegas) February 8, 2024<\/a><\/p><\/blockquote>\n