Here’s what the marquee’s testing looked like when we risked our life to bring you this video on March 17, 2023.<\/p>\n

<\/div>\n

\t\t\t<\/iframe><\/p><\/div>\n<\/div>\n\t<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.casino.org\\\/vitalvegas\\\/horseshoe-fires-up-its-long-anticipated-marquee\\\/#arve-youtube-qjszwagb1s8\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/QjszWAGb1S8?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\"}<\/script>\n<\/p><\/div>\nHorseshoe’s marquee is massive and set to rival some of the biggest digital signs in Las Vegas (if you don’t count Resorts World or Harmon Corner or Fremont Street Experience).<\/p>\nWe would tell you how large the heightened Horseshoe sign is, but that would involve “research.” We’d rather just wait for somebody to look it up and post it in the comments.<\/p>\nLet’s just say you don’t really get a sense of the scale of the sign without humans.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\nHorseshoe marquee update. YESCO humans for scale. (h\/t <a href=\"https:\/\/twitter.com\/JamesInLasVegas?ref_src=twsrc%5Etfw\">@JamesInLasVegas<\/a>) <a href=\"https:\/\/t.co\/apMR9xcYNO\">pic.twitter.com\/apMR9xcYNO<\/a><\/p>\n— Vital Vegas (@VitalVegas) <a href=\"https:\/\/twitter.com\/VitalVegas\/status\/1635015077794553856?ref_src=twsrc%5Etfw\">March 12, 2023<\/a><\/p><\/blockquote>\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\nTwo sides of the three-sided video screen appear nearly complete. The video testing is being done on the east-facing screen.<\/p>\nHere’s a recent pic during daylight.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\nOur good-natured ribbing appears to be having an impact. Horseshoe marquee update! (h\/t <a href=\"https:\/\/twitter.com\/JamesInLasVegas?ref_src=twsrc%5Etfw\">@JamesInLasVegas<\/a>) <a href=\"https:\/\/t.co\/7S8ENKFjSZ\">pic.twitter.com\/7S8ENKFjSZ<\/a><\/p>\n— Vital Vegas (@VitalVegas) <a href=\"https:\/\/twitter.com\/VitalVegas\/status\/1636166890396749825?ref_src=twsrc%5Etfw\">March 16, 2023<\/a><\/p><\/blockquote>\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\nThe west-facing screen is lagging a bit behind, but the sign company doing the installation, YESCO, is now making quick work of the marquee that sits in just about the best location in Las Vegas given it’s said to be the busiest intersection in town.<\/p>\nWe didn’t really risk our life for this photo, but we definitely risked road rage.<\/p>\n<figure id=\"attachment_36069\" aria-describedby=\"caption-attachment-36069\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload wp-image-36069 size-full\" style=\"border: 1px solid #000000;\" src=\"\/vitalvegas\/dist\/images\/common\/transparent_3x2.gif\" alt=\"\" width=\"800\" height=\"1200\" data-src=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2023\/03\/horseshoe_marquee_update1.jpg\"><figcaption id=\"caption-attachment-36069\" class=\"wp-caption-text\">When it comes to a digital billboard, size matters. Where you put it matters more.<\/figcaption><\/figure>\nHorseshoe and its owner, Caesars Entertainment, hasn’t publicly commented on why the marquee has taken so long (the F1 headquarters has built four floors of a massive building in roughly the same about of time), but we’ve been told there were supply chain challenges.<\/p>\nYou don’t just swing by Best Buy for a screen this size and resolution.<\/p>\nIt’s been fun watching the progress of the sign, and poking fun at Horseshoe about the sloth-like construction. We poke because we love!<\/p>\nWe also reserved the right to tease Horseshoe about some of its half-assed temporary signs.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\nThe change from Bally’s to Horseshoe has been slow, but feels rushed. <a href=\"https:\/\/t.co\/wKZLqIp2YA\">pic.twitter.com\/wKZLqIp2YA<\/a><\/p>\n— Vital Vegas (@VitalVegas) <a href=\"https:\/\/twitter.com\/VitalVegas\/status\/1636853820394463233?ref_src=twsrc%5Etfw\">March 17, 2023<\/a><\/p><\/blockquote>\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\nWe’re excited to see the marquee finished, because we like bling, but also because, as mentioned, cranes are causing a clustertruck on the corner of Las Vegas Blvd. and Flamingo.<\/p>\nThat mess is unlikely to go away even when the marquee is done, as cranes are also being used to construct Ole Red, a new restaurant and entertainment venue in the Grand Bazaar Shops. Cranes will also be used for Bottled Blonde right next door, we trust. <a href=\"https:\/\/www.casino.org\/vitalvegas\/heres-whats-next-for-grand-bazaar-shops-at-horseshoe\/\" target=\"_blank\" rel=\"noopener\">More details<\/a>.<\/p>\nThe marquee will provide a lot more flexibility for Caesars Entertainment to hawk its shows, restaurants and other amenities (including that infernal sports betting app), and will also be an opportunity to generate revenue from advertising partners.<\/p>\nHow much can ads on digital screens generate on the Las Vegas Strip? Well, we’ve shared some of the numbers for the aforementioned Harmon Corner screen.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\nMay have shared this previously, but here are rates for advertising on digital display at Harmon Corner, biggest screen on The Strip: – 4 weeks = $65,000 – 2 weeks = $32,000 – 3 days = $7,000 – 600 15-second spots per day<\/p>\n— Vital Vegas (@VitalVegas) <a href=\"https:\/\/twitter.com\/VitalVegas\/status\/1182015028704104449?ref_src=twsrc%5Etfw\">October 9, 2019<\/a><\/p><\/blockquote>\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\nAs if drivers in Las Vegas weren’t already terrible enough, let’s give them more dazzling eye candy to distract them!<\/p>\nDon’t get us started.<\/p>\nThe over-under for the completion of Horseshoe’s marquee is now May 1, 2023.<\/p>\nYou know we’ll be risking life and limb to get video when it officially goes live.<\/p>\nUpdate (3\/18\/23): We might have to take the “under.” Two sides of the marquee are currently testing.<\/p>\n<figure id=\"attachment_36078\" aria-describedby=\"caption-attachment-36078\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload wp-image-36078 size-full\" style=\"border: 1px solid #000000;\" src=\"\/vitalvegas\/dist\/images\/common\/transparent_3x2.gif\" alt=\"\" width=\"1200\" height=\"800\" data-src=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2023\/03\/horseshoe_marquee_update4.jpg\"><figcaption id=\"caption-attachment-36078\" class=\"wp-caption-text\">Two sides down, one to go!<\/figcaption><\/figure>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"Bally’s has officially been Horseshoe for some time now (since mid-December 2022), but the Strip resort hasn’t completely transitioned. The resort’s marquee, for example, has been getting a massive overhaul, and it’s taking a minute. And by that, of course, we mean what seems like a year. We are pleased to report a portion of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-36066","post","type-post","status-publish","format-standard","hentry","category-vegas"],"acf":[],"yoast_head":"\n<title>Horseshoe Fires Up Its Long-Anticipated Marquee | Vital Vegas<\/title>\n<meta name=\"description\" content=\"Bally's has officially been Horseshoe for some time now (since mid-December 2022), but the Strip resort hasn't completely transitioned. The resort's\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Horseshoe Fires Up Its Long-Anticipated Marquee | Vital Vegas\" \/>\n<meta property=\"og:description\" content=\"Bally's has officially been Horseshoe for some time now (since mid-December 2022), but the Strip resort hasn't completely transitioned. The resort's\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/vitalvegas\/horseshoe-fires-up-its-long-anticipated-marquee\/\" \/>\n<meta property=\"og:site_name\" content=\"Vital Vegas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/VitalLasVegas\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-19T00:27:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-19T05:38:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2023\/03\/horseshoe_marquee_update2.jpg\" \/>\n<meta name=\"author\" content=\"Scott Roeben\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vitalvegas\" \/>\n<meta name=\"twitter:site\" content=\"@vitalvegas\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Roeben\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n","yoast_head_json":{"title":"Horseshoe Fires Up Its Long-Anticipated Marquee | Vital Vegas","description":"Bally's has officially been Horseshoe for some time now (since mid-December 2022), but the Strip resort hasn't completely transitioned. 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