<\/div>\n

\t\t\t<\/iframe><\/p><\/div>\n<\/div>\n\t<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.casino.org\\\/vitalvegas\\\/hard-rock-confirms-it-will-acquire-mirage-build-guitar-shaped-hotel\\\/#arve-youtube-mrca7o69sxk\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/MRCa7O69Sxk?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\"}<\/script>\n<\/p><\/div>\nIn the official announcement of the Mirage sale, Hard Rock didn’t get into too many details, but Jim Allen, Chairman of Hard Rock International, said Hard Rock Las Vegas will be “a fully integrated resort welcoming meetings, groups, tourists and casino guests from around the world to its nearly 80 acre center-Strip location.”<\/p>\nWow.<\/p>\nWhile we knew this was in the works, we weren’t really emotionally prepared for the news.<\/p>\nMirage is about as iconic as resorts get in Las Vegas, and it’s hard to envision a Las Vegas Strip without it.<\/p>\n<figure id=\"attachment_30526\" aria-describedby=\"caption-attachment-30526\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload wp-image-30526 size-full\" style=\"border: 1px solid #000000;\" src=\"\/vitalvegas\/dist\/images\/common\/transparent_3x2.gif\" alt=\"\" width=\"1200\" height=\"800\" data-src=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2021\/12\/mirage_sale_hornbuckle2.jpg\"><figcaption id=\"caption-attachment-30526\" class=\"wp-caption-text\">It’s official-official.<\/figcaption><\/figure>\nHard Rock International has been kicking tires all across Las Vegas for some time now, with several deals reportedly quite far down the road to completion, but never getting done.<\/p>\nHard Rock reportedly pursued Bally’s and Planet Hollywood, among other possible acquisitions.<\/p>\nNow that Bally’s doesn’t appear to be a purchase target, it seems rumored plans to rebrand Bally’s to Horseshoe could move forward.<\/p>\nThe Mirage sale to the Seminoles also seems to mean the field of potential buyers of Planet Hollywood is wide open (your move, Choctaw Nation).<\/p>\nCaesars Entertainment has said it plans to sell at least one Strip resort in the coming year.<\/p>\nEmployees of Mirage can take some solace following the announcement of the acquisition, as the CEO stated, “We are honored to welcome the Mirage’s 3,500 team members to the Hard Rock family.”<\/p>\nThe Seminoles purchase of Mirage follows on the heels of another Native American tribe buying a Las Vegas casino. San Manuel purchased Palms, and will reopen the shuttered casino in early 2022.<\/p>\nThe sale of Mirage to Hard Rock International is expected to close in the second half of 2022.<\/p>\n<figure id=\"attachment_30527\" aria-describedby=\"caption-attachment-30527\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload wp-image-30527 size-full\" style=\"border: 1px solid #000000;\" src=\"\/vitalvegas\/dist\/images\/common\/transparent_3x2.gif\" alt=\"\" width=\"800\" height=\"533\" data-src=\"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2021\/12\/hard_rock_las_vegas_logo.jpg\"><figcaption id=\"caption-attachment-30527\" class=\"wp-caption-text\">Hard Rock is going to save a fortune by not having to design a new logo for Hard Rock Las Vegas.<\/figcaption><\/figure>\nOur sources say the sale was important, not just for some cash, but also because MGM Resorts is ramping up to buy the <a href=\"https:\/\/www.casino.org\/vitalvegas\/cosmopolitan-las-vegas-operations-sold-to-mgm-resorts\/\" target=\"_blank\" rel=\"noopener noreferrer\">operations of Cosmopolitan<\/a>, and this should smooth the way with anyone concerned about the concentration of casino ownership on The Strip.<\/p>\nWe still have some time to gird our loins for the transition from Mirage to Hard Rock Las Vegas. Hard Rock will lease the Mirage name for up to three years (royalty-free).<\/p>\nPer our sources, prior to the Mirage becoming Hard Rock Las Vegas, anticipated the name will be: The Mirage, a Seminole Hard Rock Casino.<\/p>\nIt’s probably a good time to visit the Mirage’s volcano attraction. Hard Rock’s CEO <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-12-13\/hard-rock-pays-1-08-billion-for-mgm-s-mirage-resort-in-vegas\" target=\"_blank\" rel=\"noopener noreferrer\">has confirmed<\/a> the volcano will go away.<\/p>\nIt’s fitting the Hard Rock brand is all about music, as the musical chairs of Las Vegas acquisitions and mergers continues at a prestissimo pace.<\/p>\n <\/p>\nWant to explore more stories? Read about US gambling here:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.casino.org\/us\/\">Top Online Casinos<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.casino.org\/us\/sweepstakes-casinos\/\">Sweepstake Casinos Online<\/span><\/a><\/li>\n<\/ul>\n <\/span><\/p>\nYou can also learn about online gambling in Canada here:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.casino.org\/canada\/\">Top Online Casinos in Canada<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.casino.org\/canada\/ontario\/\">Ontario Casinos<\/span><\/a><\/li>\n<\/ul>\n <\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"After months of rumors (mostly ours), Hard Rock International (the Seminole Tribe of Florida) has confirmed it will acquire The Mirage from MGM Resorts. Hard Rock will purchase Mirage for $1.075 billion in cash. Our over\/under was $900 million, so anyone who wagered on the “over” can cash their tickets. In the words of Credit […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,24,2],"tags":[],"class_list":["post-30521","post","type-post","status-publish","format-standard","hentry","category-vegas","category-las-vegas-casinos","category-lasvegashotels"],"acf":[],"yoast_head":"\n<title>Hard Rock Confirms It Will Acquire Mirage, Build Guitar-Shaped Hotel<\/title>\n<meta name=\"description\" content=\"After months of rumors (mostly ours), Hard Rock International has confirmed it will acquire The Mirage from MGM Resorts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/vitalvegas\/hard-rock-confirms-it-will-acquire-mirage-build-guitar-shaped-hotel\/\" \/>\n<meta property=\"og:locale\" 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