{"id":25762,"date":"2020-11-25T16:10:42","date_gmt":"2020-11-26T00:10:42","guid":{"rendered":"https:\/\/www.casino.org\/vitalvegas\/?p=25762"},"modified":"2024-10-25T08:49:22","modified_gmt":"2024-10-25T15:49:22","slug":"wynns-red-card-loyalty-club-set-for-rebrand-as-wynn-rewards","status":"publish","type":"post","link":"https:\/\/www.casino.org\/vitalvegas\/wynns-red-card-loyalty-club-set-for-rebrand-as-wynn-rewards\/","title":{"rendered":"Wynn’s Red Card Loyalty Club Set for Rebrand as Wynn Rewards"},"content":{"rendered":"\n

Wynn Resorts says it will roll out a revamp of its loyalty club program on Dec. 21, 2020.<\/p>\n

The casino’s Red Card will now be called Wynn Rewards.<\/p>\n

Details are scant about how the rebranded loyalty club will differ from the existing one.<\/p>\n

It seems the overhauled Wynn Rewards will have tiers, but we thought the Red Card already had tiers<\/a>. We clearly don’t get out enough.<\/p>\n

\"Wynn
Casino loyalty clubs in one sentence: Play more, get more stuff.<\/figcaption><\/figure>\n

A teaser on the Twitters<\/a> says, “The Rewards will be worth the wait. Red Card will soon become Wynn Rewards with more ways to earn Five-Star resort experiences, more rewards and more benefits.”<\/p>\n

It’s likely the change to its loyalty club was sparked by challenges related to the company’s Encore Boston Harbor.<\/p>\n

Results at that casino were hugely disappointing, even prior to the pandemic, and company leaders admitted it was due, in part, to the company’s lack of experience with regional casinos.<\/p>\n

“High-frequency” markets, where locals visit often, are a very different animal than Wynn’s business in Las Vegas.<\/p>\n

Encore Boston Harbor lost $34.1 million in the fourth quarter of 2019. The resort opened at a cost of $2.6 billion. Yeah, it’s awkward<\/a>.<\/p>\n

The fact is Wynn Resorts hasn’t had to market all that much before. Wynn and Encore are world-class destinations, and that “Five-Star” reputation does a lot of the heavy lifting on the marketing side.<\/p>\n

Marketing Wynn and Encore is like marketing the iPhone. People just sort of show up.<\/p>\n

Now, Wynn Resorts is rolling up its sleeves and getting into the grind of attracting grinders, discerning locals who need more perks to attract their gambling dollars.<\/p>\n

The company has already reduced table minimums, made parking free and added more value-oriented fare at Encore Boston Harbor.<\/p>\n

It’s worth noting parking at Wynn and Encore is free<\/a>, too, and we wouldn’t get mad if these casinos reduced table minimums here, too.<\/p>\n

More details about the new loyalty club program are expected on Dec. 1, 2020, so we’ll keep our eyes peeled. Which is a really creepy way of saying “be on alert,” but just go with it.<\/p>\n

Update (12\/2\/20): Here are some details about the perks associated with the new Wynn Rewards.<\/p>\n

\"Wynn
Aspirational perks up in here.<\/figcaption><\/figure>\n

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