{"id":20033,"date":"2018-05-26T16:37:40","date_gmt":"2018-05-26T23:37:40","guid":{"rendered":"https:\/\/www.casino.org\/vitalvegas\/?p=20033"},"modified":"2018-06-02T00:12:02","modified_gmt":"2018-06-02T07:12:02","slug":"longtime-lvcva-boss-rossi-ralenkotter-rumored","status":"publish","type":"post","link":"https:\/\/www.casino.org\/vitalvegas\/longtime-lvcva-boss-rossi-ralenkotter-rumored\/","title":{"rendered":"Longtime LVCVA Boss Rossi Ralenkotter Rumored to Be Out"},"content":{"rendered":"\n

In one of the most boring stories, ever, unless you’re hardcore into Las Vegas, we’re hearing longtime CEO Rossi Ralenkotter is out at the Las Vegas Convention and Visitors Authority (LVCVA) after 45 years at the organization. He became CEO of the LVCVA in 2004.<\/p>\n

Yeah, it’s still sort of boring even if you’re hardcore into Las Vegas. But scoop is scoop.<\/p>\n

Rossi Ralenkotter has been at the helm of the LVCVA for a very long time, and his departure will mark the end of an era in Las Vegas.<\/p>\n

\"Rossi
There’s a chance that without Rossi Ralenkotter, you might never have visited Las Vegas. Not really, but just play along.<\/figcaption><\/figure>\n

The LVCVA is a governmental agency and the “official destination marketing organization of Las Vegas.” The agency is funded by a hotel room tax.<\/p>\n

Let’s just say the LVCVA is very well-funded. For example, it recently approved a $101.5 million advertising budget. Through the LVCVA’s longtime partnership with marketing agency R&R Partners, those ad dollars are spent on efforts like the recently-unveiled “Vegas Moments” campaign, below.<\/p>\n

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