Launch of Intralot Free-Play Casino Has Eye on Real-Money Prize

Posted on: March 24, 2013, 05:05h. 

Last updated on: March 22, 2013, 06:32h.

The recent launch of the Intralot free-play casino called  by Intralot USA, a subsidiary of Intralot, (the Greek developer of casino games and payment processing systems), is off and running and tightly focused on the U.S. market.

Getting Social

The new online casino is placing a heavy emphasis on the social aspects of casino gaming by integrating social networks into the site’s infrastructure, and even allowing users to register to play on the site through their Facebook, Twitter, Google+, or Yahoo accounts.

While Intralot’s goal is to provide American players with a place to legally play casino games and socialize while doing so, there are greater motives behind the website’s launch. Number one is to test out the system and software, and get customer feedback.

“In anticipation of the developments in the United States market, this new product will provide an entertainment tool to casual players, while at the same time providing us with real customers’ feedback,” said George Zenzefilis, Intralot’s General Director.

Eye on Real Dollars

Those anticipated developments would be more and more jurisdictions allowing legal real-money online casino gaming, in which case Intralot will be ready to license out their software to interested parties, of which there are sure to be many.

“We are delighted to present to the United States market our new free-play website that we have developed with a focus on the expectations and the actual habits of real-money players,” said Tom Little, President and Chief Executive Officer for Intralot USA.

Despite the new site being free-play, there are in fact cash prizes awarded to players who do well in some of the site’s tournaments, which consist of tourneys of both the multi-table and sit’n’go varieties. also tracks players’ stats and allows them to create clubs and leagues to compete in.

Too Poker-Centric?

However, those tournaments and games mostly consist of poker at the moment; there is a decided lack of other games to play, except for blackjack. It feels more like a poker site than a casino site as far as that goes, and Intralot USA will have to dramatically expand its game options with slots, video poker, and more table games to be able to entice more gamblers to play there, and also show potential suitors that they have what it takes to deliver a robust online casino.