There’s a well-known male enhancement TV spot that warns if those who take the drug experience its benefits for more than four hours, they should seek immediate medical attention. Not so clear is what kind of medical attention those who have a four-minute round should get. No, not that kind of round; we’re talking about people with attention spans so short that a mere 240 seconds is all it takes for them to practically go postal when it comes to online verification systems.
Experian Study on ID Verification Patience Levels
At least, that’s the findings of a study by Experian – a global information services group best-known to most of us as one of the top three credit information bureaus – when the company looked into how long the average online gambler would spend answering identity verification questions before they punched their computer screens in, even if just metaphorically speaking.
You might say, “Big whoop! Isn’t that the case for everyone who has to verify their identities online these days?” But in fact, the Experian study says that Internet gamblers had the lowest (i.e., shortest) patience threshold of ten different business sectors they surveyed on this topic for their study. Even people booking airfare – which we all know can make you want to pack up your car and drive instead – were able to endure a six-minute verification process, while mortgage applicants – dealing with about the only thing worse than filing a tax return – had the patience of Job with an average 10-minute endurance factor.
Gamblers: Not Generally a Patient Lot Anyway
Experian’s main focus, of course, isn’t gamblers; we could have told them this would be the case without going to all the bother of conducting a study about it. If you don’t know what we’re talking about, try discussing your drink order with the hot cocktail waitress next time it’s on you in a poker hand at a Las Vegas casino, and watch how well that goes over with your fellow players. You might have a 30-second window to get back in the game before they start pelting you with olives and ice.
Experian, not being familiar, obviously, with the built-into-our-DNA lack-of-patience-about-anything that almost all gamblers carry around in their cells, simply attributed this short attention span to the relative youth of most of the online gamblers they surveyed, compared to people who are actually considering buying a house or flying somewhere. Gamblers are just not built to wait; we want to win, win now, and win big to boot. Identity verification systems are just another roadblock delaying the obvious win that we know awaits us; it’s like getting a traffic ticket when you’re on your way out of town to start a fabulous vacation. Nobody wants to put off the fun, excitement and just plain thrill of gambling, and even less so, online, when you didn’t even have to get dressed to get your game on.
Hilariously, online gamblers have gained a whole minute of patience since this same study was conducted two years ago. Either way, take note, Nevada and New Jersey and Delaware: y’all better keep those online verification systems short and sweet.