Pro Bowl: 12 minutes Play Time, 51 Minutes of Commercials?!

Pro Bowl: 12 minutes Play Time, 51 Minutes of Commercials?!

The 2020 all-star game of the National Football League (NFL) took place on Sunday, 26 January, at Camping World Stadium in Orlando, Florida.

This is when the best players from the National Football Conference (NFC) and the American Football Conference (AFC) go head-to-head, purely for bragging rights. What makes it exciting is that players, coaches and fans get to choose who can play the game – it has definitely been designed for the fan!

Sunday’s game ended 38-33 to AFC. Lamar Jackson and Calais Campbell were chosen as the MVPs for offense and defense.

Action Time vs. Commercial Time – The Stats Are In

We’ve heard a lot of speculation around the actual amount of action time in an NFL Game. According to Forbes, it’s been calculated to be between 11 and 15 minutes.

But we decided to dig deeper. Our researchers at logged how much action time there really was at Sunday’s Pro Bowl Game, and the results are in:

1st Quarter

  • Ball In-Play: 2 mins 49s
  • Commercials: 15 mins

2nd Quarter

  • Ball In-Play: 3 mins 29s
  • Commercials: 9 mins

3rd Quarter

  • Ball In-Play: 3 mins 4s
  • Commercials: 18 mins

4th Quarter

  • Ball In-Play: 2 mins 52s
  • Commercials: 9 mins (does not include ads after full-time)


  • Ball In-Play: 12 minutes and 14 seconds
  • Commercials: 51 minutes

Cost Breakdown

So how does the lack of action time affect the fans who go to watch the game live?

Seat Geek states that an average ticket price for a Pro Bowl game is $146. So, if we base our calculations off the average cost and imagine a fan paid $146 to go to the game, the action action time would work out as:

  • $0.20/second
  • $11.90/minute


If you tune in at home, this shows you’re pretty much just watching commercials: 51 minutes, to be precise.

Hopefully if you were at the game you at least watched teams change over, or maybe grabbed a beer or two and enjoyed the game day atmosphere.

If you’re watching Super Bowl on Sunday, we hope there are fewer adverts and a bit more action time. Although, given the amount of money its ads generate, it’s highly unlikely the number of ads will be cut down any time soon…

Check out our other pieces on the things you could buy for just one second of Super Bowl ad time and how many units of product top brands would need to sell to pay for its ad slot. The numbers will shock you!