Here’s What Atari’s New Console Will Look Like
Atari became a popular computer game brand in the 1970s, when it developed a range of classic titles such as Pong. The manufacturer has now confirmed it is set to release its latest console called the Atari VCS.
The Feeling of Nostalgia
Old school fans of the Atari products will be aware that this is the company’s first venture into the world of computer console gaming in 25 years.
The last release came in the form of the Atari Jaguar back in 1993. Back then, it was promoted as the first 64-bit console, released years before the N64 and Sony Playstation machines.
Unfortunately, the console sold poorly and the Jaguar would be the last console launched by a US-based manufacturer, until Microsoft released the highly-anticipated Xbox in 2001. Now, Atari is set to re-enter the market.
Proven Track Record
Atari might have been out of the game for a while but their track record of releasing classic gaming titles is up there with the best. Games such as Space Invaders, Asteroids, Pac-Man, Frogger, and Pole Position all made their name on the Atari systems.
Believe it or not, Atari was up there with the likes of Nintendo and SEGA in terms of rivalry across the computer gaming market decades ago. After originally being established on 27th June, 1972 by Nolan Bushnell and Ted Dabney, the company fast became a trailblazer in the gaming industry.
A number of landmark moments in the computer gaming sector have occurred thanks to Atari’s development team.
From the release of Pong in 1972, Atari was at the forefront of pioneering computer console creativity. Legendary Apple duo Steve Jobs and Steve Wozniak were once Atari employees and were responsible for the launch of hit title Breakout in 1976.
The introduction of the Atari 2600 (codenamed Atari VCS – the same codename used for this latest Atari console) in 1977 was a game changer for the company. It sold 30 million copies before being discontinued in 1992.
The Atari 400/800 models were released in 1979, with smash hit games such as Asteroids and Battlezone launched shortly after.
Company profits took a massive hit in 1983 with the North American Video Game Crash. This period saw revenues plummet by up to 97%.
Atari recovered to go on and launch the Atari XE and Atari ST in 1985 and re-packaged Atari 2600 and 7800 in 1986, Atari Lynx in 1988, Atari Falcon in 1992, and the Atari Jaguar in 1993.
After being bought out by Hasbro, the company assets were then sold to Infogrames Entertainment in 1999. The company continued to develop, publish, and distribute games for all different kinds of platforms.
In 2009, Infogrames Entertainment was re-branded back to Atari. Bushnell re-joined the company that same year.
Atari Greatest Hits went on to become the number one selling app in the App Store in 2011. In 2012, the official Atari website re-launched and that is where we find ourselves today with the launch of the Atari VCS.
The Official Word
A press release from Atari stated, “Inspired by the iconic silhouette of the original Atari 2600 Video Computer System, the new Atari VCS has already generated considerable excitement within the gaming community.”
The press release continued, “Its skillful blend of modern lines and reverential details, combined with contemporary content technology and new innovation, has evoked positive reactions from Atari fans both new and old. The Atari VCS will of course serve up lots of classic content, but it is so much more than a ‘retro-box.’ It is a completely new Atari connected device designed for today’s living room.”
It ended saying, “Atari intends its new video computer system to change the way you interact with your TV, just as the original Atari 2600 Video Computer System first did more than 40 years ago.”
Atari Chief Operating Officer of Connected Devices, Michael Arzt said, “Every person at Atari and every partner involved with the new platform is just as fanatical about the brand and its heritage as our biggest fans are. With the Atari VCS name, we know how important it is to get everything completely right and that’s why we briefly paused an imminent launch late last year. It was a difficult decision with the countdown underway, but we weren’t willing to go forward with even one thing out of alignment.”
He continued, “We hope that Atari’s fans appreciate our extreme attention to detail and are as excited about the Atari VCS as we are.”